Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away from publishers serving their audience on their own Web domain into places that are daily destinations (s Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]