Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

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Two Experiments Running: Agent-Publishing in London

Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Gabo Graphic Novel Bio Boosts Colombia’s Publishing Profile

A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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Judge finds Apple went against anti-trust laws in ebook price-fixing case

US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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Apple led conspiracy to raise prices of ebooks, federal judge rules

NEW YORK -- Apple Inc. conspired to raise the prices of ebooks, a judge ruled Wednesday morning, after a trial in which the Department of Justice accused the technology giant of aggressively pressuring publishers to raise prices and weaken Amazon.com.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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A Polish Publishing Company Dedicates Itself to South Korean Lit

Poland's Kwiaty Orientu publishing company delivers translated editions of South Korean literature to a Polish speaking audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Chinese E-publishing Platform Shanda Cloudary Takes in $110m Investment

Goldman Sachs and Singapore's Temasek have invested $110 million in Shanda Cloudary, China's leading digital publishing platform, now valued at $600 million. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Apple Loses E-Book Price Lawsuit, Faces Damages

A judge has just ruled that Apple is guilty of conspiring to raise ebook prices. The federal antitrust suit against Apple over ebook pricing has come to a conclusion: The judge has decided that Apple conspired with five major book publishers to artificially push prices up. Apple denied the... Continue reading at Fast Company

[ Fast Company | 2013-07-10 00:00:00 UTC ]
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Apple guilty of ebooks price fixing

Apple conspired with publishers to fix the price of electronic books, a US judge rules, but the company says it will appeal against the decision. Continue reading at BBC World

[ BBC World | 2013-07-10 00:00:00 UTC ]
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Judge rules Apple did fix ebook prices

A federal judge in America has ruled that Apple conspired to raise the retail prices of ebooks,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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Instagram Debuts Video Embeds, Could Alter Publishing Habits

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek

[ AdWeek | 2013-07-10 00:00:00 UTC ]
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Federal Court Finds Apple Guilty of E-Book Price Fixing

A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices.     Continue reading at Wired

[ Wired | 2013-07-10 00:00:00 UTC ]
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Apple conspired to set ebook prices, judge finds

A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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Apple violated antitrust law in ebook pricing

Apple Inc., the world's biggest technology company, violated antitrust law by engaging in a scheme to fix the prices of electronic books, a federal judge ruled in a suit brought by the U.S. government.U.S. District Judge Denise Cote, who tried the case without a jury, ruled against Apple in a... Continue reading at Crains New York

[ Crains New York | 2013-07-10 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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