Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

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Big Data and MOOCs Herald Change for Academic Publishers

This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Amazon's new China app store could help pave way for Kindle products

Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.The update effectively launches a new version of Amazon's app store built in the Chinese language.... Continue reading at PC World

[ PC World | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immediately respond #official sales #mark natkin #chinese consumers #overseas markets


Are Extravagant Publisher’s Stands at Book Fairs Worthwhile?

Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Headline to publish Eriksson memoir

Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Libraries to debate open access

The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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May’s Top Reviews of Self-published Books from BlueInk Review

This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Davies new affiliate publisher of Harper360

HarperCollins 360 has been expanded to make US books available in the UK, with Karen Davies... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Multiplatform Breakthroughs in Regional Publishing

City and regional magazines have, in general, historically been slower to adopt the more cutting-edge digital strategies that their consumer and b-to-b media cousins have pursued. There are exceptions, but the gap between print and digital revenues is still much wider than in other parts of the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-02 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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HC and Quercus sign Publishing Equalities Charter

HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Comma launches free lit app Gimbal

Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Wikimedia Android and iOS app exits beta, aims for easy Wikipedia photo gathering

Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget

[ Engadget | 2013-04-29 00:00:00 UTC ]
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Faber to publish Judith Tebbutt

Faber is to publish an account of being held hostage by Somali pirates written by Judith Tebbutt... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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S&S introduces refined agency model

Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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New York Times' Google Glass App Reads Stories to You

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek

[ AdWeek | 2013-04-27 00:00:00 UTC ]
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DC Publishes Guide to Its Graphic Novel Backlist

Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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In Morocco, Internet May Lead Children to Books Says Publisher

Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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