Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Has the romance of publishing the way of liquor-fueled lunches, first-class book tours and boozy book parties? Or is there still enough hope and passion in publishing to sustain it? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget
[ Engadget | 2013-02-28 00:00:00 UTC ]
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#content strategy
#source link
This one's coming straight from the horse's mouth. Amazon is acknowledging a "known issue" with version 3.6.1 of its Kindle app for iOS -- the company is recommending that current users avoid the latest update, which hit the App Store today. According to TUAW, the new version may completely... Continue reading at Engadget
[ Engadget | 2013-02-27 00:00:00 UTC ]
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#ll find
When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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#selling ebooks
Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
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The download first, pay-as-you-read ebook sales model from Total Boox in Israel promises a superior consumer experience by minimizing the uncertainty of book buying. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
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Faber is preparing to publish a novel it has dubbed a "hand grenade tossed into the heart of... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Mimi Spencer and Dr Michael Mosley's The Fast Diet (Short Books) proved once again the... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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#publishers capitalise
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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#world association