Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

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[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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[ The Bookseller | 2013-03-28 00:00:00 UTC ]
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[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Children’s Nonfiction Publishing Comes of Age

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Strib: 'TV Everywhere' Model Best for Papers

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[ Editor & Publisher | 2013-03-25 00:00:00 UTC ]
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[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
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[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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