Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#young woman
#world premiere
#cannes lions
#social channels
Homeland Security Secretary Kirstjen Nielsen and Vice President Mike Pence stand behind President Trump after he signed an executive order in the Oval Office on Wednesday to end the separation of migrant families at the border. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#president trump
#oval office
Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video distribution
#digiday research
If "unputdownable" means "putdownable" and "educational publishing" is "anything that's not trade publishing," what does "quality" mean in an insider's lexicon of the book industry? Ask Richard Charkin. The post An Exclusive New Column Series: Richard Charkin on the Vocabulary of Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational publishing
#trade publishing
#publishing appeared
#richard charkin
#book industry
Facebook is adding a new feed to Watch that intersperses one-off videos from the Facebook pages people follow among episodic original shows. The post ‘That’s YouTube’: Facebook opens Watch to all videos from publishers, creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
More news stories like this |
The Bodley Head has signed a book that exposes the "bias, hype, incompetence and fraud" in the peer-reviewed world by Dr Stuart Ritchie following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bodley head
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#include music
Former FBI director James Comey, author of Trump exposé A Higher Loyalty: Truth, Lies and Leadership, is coming to London for an exclusive UK event in June. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
More news stories like this |
The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook due
#facebook appeared
#weather channel
#meaningful revenue
At the Digiday Video Summit, publishers discussed the merits (and lack thereof) of Facebook, YouTube, Amazon, Netflix and Twitter. The post Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers discussed
#post publishers
#candid thoughts
#lack thereof
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#magazine publishers
#fast company
Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.The search giant is expected to unveil the new digital media destination next week at its developer conference, and it has been talking... Continue reading at Advertising Age
[ Advertising Age | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#find news
#newsstand app
#search giant
#developer conference
#recent weeks
#publishing executive
Lindy West's memoir "Shrill: Notes from a Loud Woman" might be headed to the small screen, with "Saturday Night Live" actress Aidy Bryant slated to star as the Seattle-based comedian and author. The Hollywood Reporter reports that actress Elizabeth Banks is set to executive produce a comedy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small screen
#executive produce
#comedy series
The Dodgers slumbered through half the game, awakening with a bolt of energy that revitalized the fans and players within the grand old ballpark. The Dodgers were three outs from winning a three-game series in which two of the opposing starters were Max Scherzer and Stephen Strasburg. They were... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#austin barnes
Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook videos
#pre-roll ads
#facebook plans
Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget
[ Engadget | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook promises
Mark Zuckerberg's terrible, horrible, no-good, very bad 2018 keeps getting worse. As people have begun downloading their Facebook data, they've found something unsettling: videos they recorded, but never published on the site. Recently, a Select/All... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook data
#mark zuckerberg
#ve found
Under the agreement, Miller, the bestselling creator of properties like 'The Dark Knight Returns,' will produce at least two graphic novels (including his first YA graphic novel) in a deal that is among several new initiatives at DC Entertainment focused on the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling creator
#ya graphic
If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#coming months
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#comic books
#justice league
#movie history
Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
More news stories like this |