It has come to this: fast turnaround, great pricing, and best quality—the propositions defining the modern print manufacturing industry—are no longer enough to attract publishers. In fact, suppliers offering just those basics are considered average, run-of-the-mill players. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
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New York—Print isn't dead for many of those honored at the Folio: 100 breakfast Wednesday morning at MediaNext. "You need a very, very strong print product," said Rance Crain, president of b-to-b publisher Crain Comm Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Despite strict censorship, Western authors are increasingly looking to have a shot at the fast-growing book market in China, says PP editor-in-chief Ed Nawotka in Deutsche Welle. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD
[ AllThingsD | 2013-10-29 00:00:00 UTC ]
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Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and ebook sales grow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Former Wired editor Kevin Kelly says that he self-published his new book A Catalog of Possibilities in print because of the enduring power of a large, print book. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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The Mainstreet Trading Company has won a competition to feature in a new book in the Busy Books... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Judging by the number of TED talks or books bouncing up and down the bestseller lists offering to help us bottle that elusive djinn, we should be living in the Age Of Creativity. If that's true, though, why are so many books and talks about creativity filled with so many clichés? How can books... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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The 2013 Frankfurt Book Fair was a busy one, despite another modest decline in trade visitors Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-15 00:00:00 UTC ]
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Fairfax Media will stop printing BRW magazine but offer its content for free online, as the brand transitions into a digital property. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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On the Publishing Perspectives stage at the Frankfurt Book Fair, Frank Wong and Shane Armstrong of Scholastic discussed their initiatives, challenges and opportunities working in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Sainsbury’s, Tesco’s and Blackwell’s new ebook divisions will make their first... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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