Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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Sales of Print Books Jumped 16% Ahead of Easter

A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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Press ‘P’ for Printing and for Progress

New printing technologies have improved quality, reliability, speed, and sustainability in the sector, writes ‘PW’ international correspondent Teri Tan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Brooklyn Library Offers Access to Banned eBooks to Teens Across the U.S.

The UnBanned Books initiative will give anyone in the U.S. between 13-21 a free eCard, giving them access to frequently challenged ebooks. Continue reading at Book Riot

[ Book Riot | 2022-04-13 16:00:00 UTC ]
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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
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Time’s up for Time Out as London print edition of magazine to be axed

Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian

[ The Guardian | 2022-04-12 19:02:26 UTC ]
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No Actions Offered to Librarians to Help With Book Bans From National Org: Book Censorship News, April 8, 2022

This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot

[ Book Riot | 2022-04-08 10:41:00 UTC ]
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Barnes & Noble is finally offering an audiobook service

Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget

[ Engadget | 2022-04-07 16:21:47 UTC ]
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MoCCA Art Fest Returns to New Venue, Big Crowds

The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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Print Book Sales Plummeted by Nearly 20% Last Week

The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Print Book Sales Declined 12.8% Last Week

The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Unit Sales of Print Books Fell 8.3% in Early March

Unit sales of print books fell 8.3% in the week ended Mar. 12, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Print Unit Sales Fell 8.3% Last Week

With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The Printing Squeeze is On

A new survey of its members by the Book Manufacturers' Institute found print capacity for both hardcover and softcover books is running at more than 80%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
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Books world auction for Ukraine offers more than 350 lots

With bidding still open, fundraiser whose lots include the chance to appear in books by Lenny Henry and Peter James and lunch with Jeremy Bowen has raised £37,000An auction of signed books, experiences and mentoring sessions from the British literary community to raise money for Ukraine has... Continue reading at The Guardian

[ The Guardian | 2022-03-14 16:18:23 UTC ]
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Pearson up 21% in London after Apollo says mulling possible cash offer for group

Pearson up 21% in London after Apollo says mulling possible cash offer for group Continue reading at MarketWatch.com

[ MarketWatch.com | 2022-03-11 11:30:01 UTC ]
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Print Sales Fell 16.2% in Early March

Unit sales of print books dropped 16.2% in the week ended Mar. 5, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Print Book Sales Dropped 16% Last Week

A year ago, sales of Dr. Seuss titles were soaring following the decision by Dr. Seuss Enterprises to stop publishing some older Seuss titles. With no such controversy this year, unit sales of print books fell 16.2% last week from a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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