Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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Barnes & Noble is Offering Buy One, Get One 50% Off on Hundreds of Books

Barnes & Noble is currently holding a huge Buy One, Get One 50% Off sale applied to hundreds of titles, both in store and online. Continue reading at Book Riot

[ Book Riot | 2022-10-13 17:01:37 UTC ]
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Print Book Sales Fell 9% at End of September

Deep declines in adult nonfiction and juvenile categories and only a small gain in adult fiction resulted in a 9.6% drop in print sales last week compared to a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult nonfiction #juvenile categories #small gain #6% drop #week compared #print sales


Print Book Sales Are Slipping

The decline in unit sales slowed in the third quarter as adult fiction sales soared, but sales are still down for the year so far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Print Sales Fell 4% Last Week

Unit sales of print books declined 4.2% last week as good debuts in adult fiction were not enough to offset declines in adult nonfiction and children's fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #offset declines #adult nonfiction


Amazon's updated e-book return policy looks like a big win for authors

Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget

[ Engadget | 2022-09-23 19:10:20 UTC ]
More news stories like this | News stories tagged with: #prevent people #big win #taking advantage #authors guild #digital books #e-book


Print Unit Sales Fell 2.3% in Mid-September

Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Print Book Sales Fell 2.3% Last Week

Soft sales in the adult nonfiction and juvenile categories offset a 12.1% increase in sales of adult fiction, leading to a 2.3% drop in unit sales of print books last week compared to the week ended September 18, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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China Bestsellers in July: Classroom Classics Go Big

That reading list your teacher sent you home with can do great things for sales of several 'great classics' in a hot July in China. The post China Bestsellers in July: Classroom Classics Go Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-14 01:07:32 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Print Book Sales Slipped Again Last Week

Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books last week compared to 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #adult fiction #young adult #offset declines #adult nonfiction #juvenile categories #4% decline #print books


Print Unit Sales Flat in Late August

Unit sales of print books for the week ended Aug. 27, 2022, were flat compared to the similar week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late august #print books #flat compared


Print Book Sales Were Flat Last Week

Unit sales of print books pulled off a rare feat last week: sales were flat with the week ended August 28, 2021. The achievement was due to another week of solid sales increases in adult and young adult fiction and only a small decrease in sales of adult nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-01 04:00:00 UTC ]
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Quarto Posts Big Jump in Profits

Quarto Group reported that revenue rose 9% in the first six months of 2022 over the comparable period in 2021, to $61.9 million, and net income jumped 124%, to $4.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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Big Indie Books of Fall

The upcoming season is rich with strong titles from independent and university presses. Here are 20, for adults and kids, to put on your radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Indies Expect a Happy Holiday Season—Big books of the Fall

Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Print Sales Fell 3.7% in Mid-August

Overall unit sales of print books declined 3.7% in the week ended Aug. 20, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan, even as adult fiction sales rose 17%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Big Children's Books for Fall 2022

According to a survey of booksellers PW conducted across the country, a broad selection of new releases for all ages and in all genres is certain to appeal to readers—particularly in the children’s category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Despite a Bump in Fiction, Print Sales Slipped 3.7% Last Week

A 17% increase in sales of adult fiction was not enough to prevent print book sales from declining 3.7% last week compared to the week ended August 21, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #week compared #print book #print sales


Print Sales Slipped 2.9% in Mid-August

Unit sales of print books dipped 2.9% in the week ended Aug. 13, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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