Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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Print Sales Start 2023 Flat with 2022

Unit sales of print books last week were even with the week ended January 8, 2022 with higher fiction sales offset by lower sales of nonfiction books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
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Print Book Sales Fell 6.5% in 2022

After two years of surprisingly strong sales during the pandemic, unit sales of print books fell 6.5% in 2022 compared to 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Print Book Sales Rose 10% in Last Week Before Christmas

Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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Barnes & Noble Opening 30 Stores in 2023, Leading Big Real Estate Wave

Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot

[ Book Riot | 2022-12-22 16:50:46 UTC ]
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Print Book Sales Dropped 6.4% Last Week

Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
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Print Sales Dipped 4.1% in Early December

Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Print Sales Show Improvement, But Still Fell Last Week

Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Amazon to End Print Textbook Rentals, Overhaul Magazine and Newspaper Subscriptions

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[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Thanksgiving Week Print Sales Fell 10%

While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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The Morning After: Senator calls for an end to ‘failed Big Tech self-regulation’

Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget

[ Engadget | 2022-11-28 12:15:18 UTC ]
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Avery Hill Dreams Big for Graphic Novels

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[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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AnimeNYC 2022: More Manga, Big Plans for the Future

AnimeNYC returned to the Javits Center November 18-20 with a slightly larger crowd than last year, a bigger manga presence, and even bigger plans for the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Amazon, Big Five E-Book Price Fixing Suit Is Revived

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[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Paramount pulls offer to sell Simon & Schuster to Penguin Random House

After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
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Another Bad Week for Print Book Sales

Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
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Print Book Sales Slide Continues

The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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The Quiet Invasion of 'Big Information'

Google and Facebook's privacy violations are common knowledge. But the decisions of a less-known company, Relx, are also impacting people's everyday lives. Continue reading at Wired

[ Wired | 2022-11-09 14:00:00 UTC ]
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