Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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Netflix offers a peek at ‘One Piece’ and ‘Avatar: The Last Airbender’ live-action adaptations

At its Tudum 2023 event today, Netflix revealed new trailers for two highly anticipated live-action adaptations of beloved animated series. One Piece gets a full trailer ahead of its August 31st premiere on the streaming service, while we’ll have to settle for a brief teaser trailer for Avatar:... Continue reading at Engadget

[ Engadget | 2023-06-17 22:28:28 UTC ]
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Print Book Sales Fell 5.8% Last Week

Softness in the children's categories and just a minimal gain in adult fiction led to a 5.8% drop in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
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Large Print for Readers Young and Old

Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #large print #readers young


One in three say books offer best form of escapism when having a bad day

A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian

[ The Guardian | 2023-06-08 08:00:00 UTC ]
More news stories like this | News stories tagged with: #books offer #publishers association


Print Book Sales Declined 6.1% Last Week

With only young adult fiction posting a small increase, unit sales of print books fell 6.1% last week compared to the week ended June 3, 2022, marking one of the biggest declines this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #small increase


A Kids' Book Brings Biblical Wisdom to Big Feelings

Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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The Next Big Idea Is Audio

When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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The Big Impact of Tiny Reparations Books

Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Print Book Sales Fell 5.5% Last Week

More softness in all categories except adult fiction and the lack of big new titles combined to drop unit sales of print books 5.5% last week compared to the week ended May 28, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #week ended #adult fiction #circana bookscan


Canadians aren't big on talking openly about class. This author says that needs to change

Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC

[ CBC | 2023-05-27 08:00:00 UTC ]
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ABA Meetings Highlight Membership Growth, Strategic Plans

During its annual meeting and community forum, ABA leaders pointed to steady growth in membership over the last three years and outlined plans to deal with new issues, including book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Print Book Sales Dropped 5.7% Last Week

With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Libraries are being accused of offering child porn. Librarians explain why that's not true

In parts of Canada, people are campaigning to make public and school libraries remove books they claim make sexually explicit material available to minors, or even contain child pornography. Continue reading at CBC

[ CBC | 2023-05-24 08:00:00 UTC ]
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With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Quantum physics could offer a new way to study biology—and the results could change our understanding of life itself

There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company

[ Fast Company | 2023-05-18 01:04:00 UTC ]
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U.S. Book Show 2023: Upcoming Big Books

Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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What is this summer’s big mystery book?

The Internet is abuzz over a forthcoming nonfiction book, a 544-page memoir (including 40 full-color photographs) slated to be published by Flatiron on July 9th. Why? Because The Internet thinks it was probably written by Taylor Swift. It all started when the owner of indie bookshop Good... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 16:47:07 UTC ]
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2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


Amazon sale brings Kindle Scribe models down to new lows

If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget

[ Engadget | 2023-05-04 10:35:41 UTC ]
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Print Book Sales Declined 2.7% Last Week

Unit sales of print books fell 2.7% last week compared to the week ended April 30, 2022. For the second consecutive week, higher sales in the adult fiction and young adult categories were offset by declines in adult nonfiction and children's segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #consecutive week #higher sales #adult fiction #adult nonfiction