Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

Other Publishing stories related to: 'Print Offers Big Rewards to Membership Models'


Joe Sacco’s acclaimed graphic novel about Gaza is being rushed back into print.

Palestine, Eisner Award-winning cartoonist Joe Sacco’s seminal nonfiction graphic novel about Gaza, which pioneered the medium of “comics journalism” upon its publication over twenty years ago, has been rushed back into print in response to surging demand. First published across nine issues by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-11 17:26:58 UTC ]
More news stories like this | News stories tagged with: #joe sacco #acclaimed graphic #graphic novel


AAP Calls Big Tech's AI Arguments 'Nonsense'

In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright office #tech industry #copyrighted works


Suzanne Collins, Rebecca Yarros Drove Print Book Sales Up over Thanksgiving

Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suzanne collins #hunger games #big numbers #4% increase #print books #print book


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this |


Audible Cyber Monday sale brings a Premium Plus membership down to $6 for the first four months

Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget

[ Engadget | 2023-11-27 18:30:45 UTC ]
More news stories like this | News stories tagged with: #audible subscription #annual premium #deal covers #great option #best-selling title #included titles #exclusive sales #book lover #audiobook


The big idea: should we abolish literary genres?

Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian

[ The Guardian | 2023-11-27 12:30:00 UTC ]
More news stories like this | News stories tagged with: #big idea #sell books #posthumous collection #interesting thing #historical fiction #memoir


Grand Gesture Books Goes Big on Romance

Bookseller Katherine Morgan has founded her own online bookstore—all while working two gigs at Bookshop.org and Powell's City of Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller


Webtoons and Webcomics Keep Scrolling into Print

Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print book


Rebecca Yarros Rescued Print Book Sales Last Week

Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #huge numbers #circana bookscan #print book


HarperCollins Posts Big Gains in Q1 of Fiscal 2024

Revenue in the quarter ended September 30, 2023, rose 8% over fiscal 2023 at HarperCollins, and profits jumped 67%. Executives at parent company News Corp expect the publisher to show marked improvement over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #news corp


Sales Remain Sluggish for Big Book Publishers

Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggled #rising costs #big book


Print Book Sales Fell 8% Last Week

Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #britney spears #sales fell #major categories


Column: She set out to build robots. She ended up exposing big tech

Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
More news stories like this | News stories tagged with: #build robots #joy buolamwini #unmasking ai #times book


Britney Drives Up Print Book Sales

Led by blockbuster first week sales for 'The Woman in Me' by Britney Spears and a strong showing in the young adult category, unit sales of print books rose 1.4% last week over the week ended October 29, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week sales #britney spears #strong showing #circana bookscan #print book


How Has Big Publishing Changed American Fiction?

A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker

[ New Yorker | 2023-11-01 10:00:00 UTC ]
More news stories like this | News stories tagged with: #book argues #corporate publishing #big publishing


Deep Drop in Fiction Led a 3.2% Decline in Weekly Print Book Sales

Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #2% decline #circana bookscan #print book


Scholastic Apologizes, Will End Controversial Book Fair Offering

After a public outcry, Scholastic this week said it will discontinue its optional diverse stories collection and pledged to "redouble" its efforts to "combat the laws restricting children’s access to books." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public outcry #scholastic #book fair


All The Public Libraries Offering Free Access to Banned Books: A Comprehensive Guide

A comprehensive guide to the public libraries offering free access to banned books. Here's where and how. Continue reading at Book Riot

[ Book Riot | 2023-10-23 10:40:00 UTC ]
More news stories like this | News stories tagged with: #banned books #comprehensive guide #public libraries


Rollout of Scholastic Book Fairs' New Diversity Offering Comes Under Fire

Scholastic said that it created its new "Share Every Story, Celebrate Every Voice" offering as a way to protect librarians and school officials dealing with restrictive new state laws and policies, but critics say that the program invites censorship. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic


All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget

[ Engadget | 2023-10-16 15:52:41 UTC ]
More news stories like this | News stories tagged with: #simply put #ibm pivoted #cloud computing #second-largest wave #beaten expectations #staffing level #big names #podcast empire #quickly put #premium subscribers #revenue existed #reach break- #earnings sooner #publishing giant