Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget

[ Engadget | 2023-09-18 11:58:42 UTC ]
More news stories like this | News stories tagged with: #means knowing #avoid distractions #unofficial kickoff #gift buying #dedicated wishlist #originally added #price-drop alerts #receiving emails #browser extensions #blatant displays #recommend checking #include gadgets #latest discounts #bit easier #kindle


Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Print Book Sales Fell Again Last Week

Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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Barnes & Noble Education Bets It All on a New Model

Having secured financing necessary to allow it to revamp its business for fiscal 2024, B&NE has begun what could be one of the most pivotal school years in its history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Costs Cut into Profits at Big Publishers

In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Asus Zenbook 14 Pro OLED review: Big power in a small package

At a glanceExpert's Rating ProsHefty performance for a 14-inch deviceCrisp oled displayTop-notch keyboard and mouse padSturdy, durable chassisConsCan get hot to play onSome fiddling with settingsOur VerdictIf you’re looking for serious power in a tiny package, the Asus Zenbook 14 Pro OLED... Continue reading at PC World

[ PC World | 2023-08-31 10:30:00 UTC ]
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Losing Streak for Print Book Sales Drags On

With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Big Indie Books That Booksellers Want You to Read

Independent booksellers from across the country highlight eight independently published books they're excited to sell this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Big Indie Books of Fall 2023

From upstarts to stalwarts, independent presses are stocking the upcoming season with unconventional and adventurous books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Booksellers Predict The Big Books of Fall 2023

Every fall season, bookseller enthusiasm builds for certain subjects, and novels—notably high-stakes historical fiction and immersive work in translation—are extra hot for 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Nothing Was Pretty About Print Book Sales Last Week

The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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The Long, Winding, Booby-Trapped, and Occasionally Rewarding Road to Publication

The road to publication for my first novel was not only long and winding, but also booby-trapped, and in places there was no road, just long empty gaps that could only be filled by time. I started L.A. Breakdown as a junior at UC Santa Cruz, in 1972. I was old for a junior at […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-23 09:40:00 UTC ]
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Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Print Book Sales Dropped 8.3% Last Week

In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget

[ Engadget | 2023-08-08 19:00:44 UTC ]
More news stories like this | News stories tagged with: #means knowing #avoid distractions #unofficial kickoff #gift buying #dedicated wishlist #originally added #price-drop alerts #receiving emails #browser extensions #blatant displays #recommend checking #include gadgets #latest discounts #bit easier #kindle


With Adult Fiction Cooling, Print Book Sales Fell 5.4% Last Week

The string of weeks in which unit sales of print books were down in all major categories reached three last week, leading to a 5.4% sales decline from the comparable week in 2022. Sales of adult fiction fell 7.2%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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The Gutenberg Parenthesis by Jeff Jarvis review – why print culture is key to the future

From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian

[ The Guardian | 2023-08-02 11:00:02 UTC ]
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