Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

Other Publishing stories related to: 'Print Offers Big Rewards to Membership Models'


With Adult Fiction Cooling, Print Book Sales Fell 5.4% Last Week

The string of weeks in which unit sales of print books were down in all major categories reached three last week, leading to a 5.4% sales decline from the comparable week in 2022. Sales of adult fiction fell 7.2%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #print book


The Gutenberg Parenthesis by Jeff Jarvis review – why print culture is key to the future

From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian

[ The Guardian | 2023-08-02 11:00:02 UTC ]
More news stories like this | News stories tagged with: #digital technology #intellectual property #oral tradition #important role #printing press


Books About Magic and Witchcraft Offer Home Remedies

Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #spiritual practices


With No Crawdads Singing, Print Books Take a Tumble

Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #major categories #adult fiction #crawdads sing


My big Birmingham bookshop crawl: why booksellers are suddenly thriving

In 2009, two bookshops a week were closing in the UK and the days of physical books seemed numbered. Now, indie stores are booming. What explains the turnaround – and can it be sustained?When Sarah Mullen was asked to set up a children’s book festival in a leafy suburb of Birmingham in 2012, she... Continue reading at The Guardian

[ The Guardian | 2023-07-27 09:00:32 UTC ]
More news stories like this | News stories tagged with: #covid pandemic #friday morning #write poems #small retailers #independent bookseller #children’s book #bookshop


I Can’t Offer Up My Culture for Consumption

As I prepare for the paperback launch of my debut novel The Girls in Queens, I share with a group of writers and artists that I’m putting together a Book Club Kit. This has become a fairly common digital offering; a colorful PDF of brief insights from the author, a recipe or two related to... Continue reading at Electric Literature

[ Electric Literature | 2023-07-25 11:12:00 UTC ]
More news stories like this | News stories tagged with: #paperback launch #electric literature #book club #debut novel


Which Kindle Should I Buy?: An In-Depth Comparison of Different Kindle Models

With plenty of choices, it can be overwhelming to pick a Kindle. In this review, I shed light to the question: “Which Kindle should I buy?” Continue reading at Book Riot

[ Book Riot | 2023-07-21 10:31:00 UTC ]
More news stories like this | News stories tagged with: #kindle models #shed light #kindle


Printing in Hong Kong and China 2023: All Our Coverage

The quest for greater automation and greener solutions is propelling the Hong Kong and China print manufacturers forward even as they face down rising costs, slow incoming new orders amid excess client-side inventories, and macroeconomic factors beyond their control. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #greater automation #rising costs


Service Is the Goal at Chang Jiang Printing Media

“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago


Hong Kong and China Print Manufacturers Press On

Extending their service and supply solutions while intensifying their quest for greater automation and greener technologies is the game plan for Hong Kong and China print players. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #greater automation


Print Books Sales Dropped 3.8% Last Week

With declines in every segment, unit sales of print books fell 3.8% last week compared to the week ended July 16, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


Several top editors at Penguin Random House accept buyout offers

Some of publishing’s most celebrated and enduring editors are leaving their posts at Penguin Random House after accepting buyout packages Continue reading at ABC News

[ ABC News | 2023-07-17 23:33:55 UTC ]
More news stories like this | News stories tagged with: #top editors #penguin random house


Print Book Sales Improve, Falling Only 1.6% Last Week

A flat sales performance by the adult category and smaller declines in the children’s segments than has been typical in recent weeks resulted in a smaller decline in total unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult category #print books


Despite a Colleen Hoover Reissue, Print Books Sales Fell 4.7% Last Week

Sales from a new edition of a Colleen Hoover novel were not enough to overcome huge sales racked up by Jenny Han's young adult titles last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #colleen hoover #jenny han


Stop the press: Vienna newspaper Wiener Zeitung ends daily print edition after 320 years

One of the world’s oldest newspapers, the Vienna-based Wiener Zeitung, is ending its daily print run after more than three centuries Continue reading at ABC News

[ ABC News | 2023-06-30 10:46:38 UTC ]
More news stories like this | News stories tagged with: #oldest newspapers


All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget

[ Engadget | 2023-06-29 15:28:56 UTC ]
More news stories like this | News stories tagged with: #simply put #ibm pivoted #cloud computing #second-largest wave #beaten expectations #staffing level #big names #podcast empire #quickly put #premium subscribers #revenue existed #reach break- #earnings sooner #publishing giant


PRH Employees Take Buy-out Offer; Dohle Joins More Boards

Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this |


ALA 2023: Judy Blume Offers a Rousing Defense of the Freedom to Read

Keynoting a resurgent ALA Annual Conference, the author talked about her experiences with books bans in the 1980s and thanked librarians for their ardent defense of banned books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books bans #banned books


Print Book Sales Fell 3.6% Last Week with Nonfiction Still Soft

A good showing by the adult fiction category was not enough to prevent unit sales of print books from falling 3.6% last week from the week ended June 17, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #circana bookscan