Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
News tagged with: #significant growth #growing roster

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A Former Nickelodeon Star’s Memoir Has Become the Summer’s Big Hit Book. It’s Very Clear Why.

I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate

[ Slate | 2022-08-18 20:31:47 UTC ]
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Print Book Sales Fell 2.9% Last Week

Last week’s sales pattern looked a lot like the previous week: a modest sales decline compared to a year ago, with higher sales of adult fiction and young adult titles offset by lower adult nonfiction and juvenile sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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Print Sales Dipped in Early August

A double-digit increase in adult fiction sales and gains in YA were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% drop in unit sales of print books in the week ended Aug. 6, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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Print Sales Dipped Last Week

A double-digit sales increase in adult fiction sales and higher young adult sales were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% dip in print sales last week compared to the week ended August 7, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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ALA Responds as Legislation Threatens Librarians for Offering Information on Abortion Services

ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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'iCarly' alum Jennette McCurdy alleges Nickelodeon offered her hush money

'iCarly' and 'Sam & Cat' star Jennette McCurdy says in her new memoir that Nickelodeon offered her $300,000 not to talk about her experiences there. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-06 01:42:15 UTC ]
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What’s the point of Saudi Arabia’s giant sideways desert skyscraper? ‘A big, long symbol of power’

A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company

[ Fast Company | 2022-08-04 04:30:19 UTC ]
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Print Sales Fell Back Last Week

After a rare week in which sales rose over 2021, unit sales of print books fell 5.9% last week compared to the week ended July 31, 2021. Every segment but adult fiction had a decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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“Swim Team: Small Waves, Big Changes” by Johnnie Christmas

Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times

[ The New York Times | 2022-07-29 14:07:25 UTC ]
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Print Sales Rose 4.4% in Mid-July

Double-digit gains in the adult fiction and young adult categories led to a 4.4% increase in unit sales of print books in the week ended July 23, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Reader does this question need a comma? A new book offers grammar help.

Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post

[ The Washington Post | 2022-07-26 12:00:53 UTC ]
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San Diego Comic-Con Returns with Smaller Crowds, Big Smiles

It might have been hard to tell because of the mask requirement, but there were a lot of smiles at the 2022 San Diego Comic-Con, held July 21-24 at the San Diego Convention Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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Is Murdoch tiring of Trump? Mogul’s print titles dump the ex-president

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[ The Guardian | 2022-07-25 06:00:29 UTC ]
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Print Manufacturing in Hong Kong & China Rolls On

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[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Printing in Hong Kong and China 2022: All Our Coverage

Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Print Book Sales Slipped 2.5% Last Week

A 23% increase in unit sales of adult fiction was offset by a big decline in adult nonfiction sales, resulting in a 2.5% drop in total sales last week compared to 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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International Publishing Offers Tributes to the Late Alain Gründ

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[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
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Print Sales Fell 8.8% in Early July

Unit sales of print books fell 8.8% in the week ended July 9, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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