PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-20 00:00:00 UTC ]

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PRH launches #ByBook Summer Reading campaign

Penguin Random House is celebrating summer with a new campaign, #ByBook, designed to take adult, parent and teen readers to new places and champion books as "the ultimate way to travel". Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Penguin brand débuts in Germany

Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Penguin Living live events launch this September

Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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PRH sells travel brand Fodor's

Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
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PRH and Daily Mail launch £20k debut novel contest

Penguin Random House and the Daily Mail have launched a “major” competition which will offer new writing talent a publishing deal and a £20,000 advance. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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PRH UK launches its 'creative responsibility manifesto'

Penguin Random House has launched a "Creative Responsibility Manifesto", which includes a formal programme to improve diversity, in a bid to become a “force for good in society above and beyond” the books it produces. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek

[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Louise Mensch to launch rightwing site for Rupert Murdoch’s News Corp

Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian

[ The Guardian | 2016-02-16 00:00:00 UTC ]
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Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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255 jobs at risk at PRH Rugby site

Penguin Random House is proposing to close its distribution centre in Rugby, with all its 255 employees put at risk of redundancy. The publisher has made the “difficult” but “necessary” proposal to close the site in Central Park, Rugby, in early 2019 following an “extensive strategic review”... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
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Penguin Titles Added to PRH's Holiday Shipping Program

This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Toy Fair Launches Consumer Con

The Toy Industry Association, operators of the North American International Toy Fair has partnered with LeftField Media to launch a new co-located event called Play Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
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S&S Launches Pop Culture Site

Simon & Schuster imprint Touchstone has created Glommable, a site that will curate content from Internet personalities and authors from across publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Quarto Starts New Consumer Site

The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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