Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
News tagged with:
#find ways
#digital publishers
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
Softness in the children's categories and just a minimal gain in adult fiction led to a 5.8% drop in unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#8% drop
#print books
Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#large print
#readers young
With only young adult fiction posting a small increase, unit sales of print books fell 6.1% last week compared to the week ended June 3, 2022, marking one of the biggest declines this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#small increase
Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with:
#bad news
#business operations
#product design
#resolve issues
#tall order
#comic book
Decades after “Are You There God? It’s Me, Margaret,” an anthology and a novel let readers see periods through the eyes of diverse protagonists. Continue reading at The New York Times
[ The New York Times | 2023-06-02 09:00:39 UTC ]
More news stories like this | News stories tagged with:
#book review
#bipoc authors
#anthology
More softness in all categories except adult fiction and the lack of big new titles combined to drop unit sales of print books 5.5% last week compared to the week ended May 28, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#week ended
#adult fiction
#circana bookscan
With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#circana bookscan
A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult fiction
#1% increase
#flat sales
#adult nonfiction
#print books
#circana bookscan
#print book
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#bright spot
#digital media
A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#flat compared
#print books
#nielsen
#print book
Unit sales of print books fell 2.7% last week compared to the week ended April 30, 2022. For the second consecutive week, higher sales in the adult fiction and young adult categories were offset by declines in adult nonfiction and children's segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#consecutive week
#higher sales
#adult fiction
#adult nonfiction
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad formats
#artificial intelligence
#digital content
In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
More news stories like this | News stories tagged with:
#late april
#print sales
Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult nonfiction
#adult fiction
#4% decline
#print books
Barnes & Noble is taking 25% off certain pre-order books, ebooks, and audiobooks. Here's a taste of what's available, plus more information. Continue reading at Book Riot
[ Book Riot | 2023-04-26 16:50:30 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#pre-order books
Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with:
#creator economy
#online publishing
#digital media
With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#easter falling
Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with:
#free morning
#latest updatesget
#free app
#guardian australia
#news corp
With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week earlier
#easter bump
#easter falling
#circana bookscan