Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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With declines in all categories but adult fiction, unit sales of print books were down 8.8% in the week ended Feb. 11, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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With sales falling in all but the adult fiction category, unit sales of print books had their worst week in 2023, falling 8.8% last week from a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget
[ Engadget | 2023-02-16 17:00:16 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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Unit sales of print books fell 2.1% in the week ended February 4, compared to the similar week last year, as Colleen Hoover–driven gains in adult fiction were offset by declines elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Unit sales of print books fell 2.1% last week from the comparable week in 2022. Declines in the juvenile categories and a dip in sales in adult nonfiction offset a 3.5% increase in adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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With sales of Prince Harry’s 'Spare' slowing, unit sales of print books fell 4.2% last week compared to the week ended January 29, 2022 at outlets that report to NPD BookScan. The decline put an end to a two-week sales rally spurred by 'Spare.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Prince Harry's 'Spare' sold more than 195,000 copies in its second week on sale, helping to lift print book sales 1.2% last week over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Unit sales of print books dipped 0.1% in the week ended Jan. 7, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
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After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian
[ The Guardian | 2023-01-12 14:46:33 UTC ]
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Unit sales of print books last week were even with the week ended January 8, 2022 with higher fiction sales offset by lower sales of nonfiction books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
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Australian Communications and Media Authority wants social media companies to hand over information on how they respond to complaintsGet our morning and afternoon news emails, free app or daily news podcastAustralia’s updated misinformation code still fails to tackle large-scale group messaging... Continue reading at The Guardian
[ The Guardian | 2023-01-08 14:00:51 UTC ]
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After two years of surprisingly strong sales during the pandemic, unit sales of print books fell 6.5% in 2022 compared to 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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