Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Photo by Laurel Chor and NPR NPR reports that this May, the printing press Factor Druk in the Ukrainian city of Kharkiv was devastated by a Russian missile attack, taking the lives of seven employees and wounding more than 20 others. The attack also destroyed thousands of books and much of the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-18 17:02:49 UTC ]
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The top-selling religion book in the first half of the year was 'Mostly What God Does' by Savanah Guthrie, with Bibles and titles by Lysa Terkeurst and Sarah Young also helping to drive up print sales of religion books in the first six months of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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Print book sales and store traffic are on the rise. Plus: Book Riot's best books of 2024, adaptation news, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-10 15:00:00 UTC ]
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Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian
[ The Guardian | 2024-07-09 11:46:42 UTC ]
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Books by Sarah J. Maas and Rebecca Yarros, among the bestselling books of 2024 so far, sparked a huge increase in the adult fantasy category and helped keep print sales roughly flat with the first half of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Royal told to attempt to retrieve messages, which judge says may be relevant to his legal battle with NGNThe Duke of Sussex has been ordered to explain why messages with his ghostwriter were destroyed after the publication of his memoir Spare when they could be relevant to his legal battle with... Continue reading at The Guardian
[ The Guardian | 2024-06-28 08:45:03 UTC ]
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Print book sales were up in May, books by Stephen King, Kristin Hannah, Emily Henry, and Dr. Seuss. Check out the top 10 books sold in the adult and children's markets. Continue reading at Book Riot
[ Book Riot | 2024-06-20 13:30:00 UTC ]
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After a lackluster start to the year, unit sales of print books have improved in recent months, and were up 5% in May over a year ago at outlets that report to BookScan. A BookScan analyst said that if current trends last, summer sales could top those in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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In May 2024, Circana BookScan reports, the US print book market was 5 percent higher than it was in May 2023. The post Circana: US Print Book Sales Up 3 Million Units in May 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-18 20:54:13 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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In complementary moves, Jonathan Shar was promoted to CEO of Barnes & Noble Education following the completion of a new financing package that includes a 100-to-1 reverse stock split. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Seven says decision purely commercial but Financial Review editor accuses rival company of ‘abuse of market power’ Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe print edition of Nine’s Australian Financial... Continue reading at The Guardian
[ The Guardian | 2024-05-09 07:55:56 UTC ]
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