Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Judge Finds Texas Library's Book Bans Unconstitutional, Orders Books Returned

In a victory for freedom to read advocates, federal judge Robert Pitman found that Llano County's "targeting and removal" of a host of allegedly "inappropriate" books from library shelves constituted viewpoint and content discrimination. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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Print Books Keep Up a Winning Sales Streak

A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Print Sales Inch up in Late March

Big gains in adult fiction drove a 1.6% increase in overall print unit sales in the week ended March 25, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
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Print Sales Up 2.9% in Mid-March

With gains in all major categories but adult nonfiction, overall unit sales of print books rose 2.9% in the week ended Mar. 18, 2023, compared to the similar week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Print Book Sales Rose 2.9% Last Week

With sales of print books in all categories but adult nonfiction increasing last week, unit sales rose 2.9% over the week ended March 19, 2022, at outlets that report to Circana BookScan. It was the second consecutive week sales rose over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
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Print Sales Rose 4.2% in Early March

With young adult fiction the only major category posting a decline, unit sales of print books increased 4.2% in the week ended Mar. 11, 2023, over the comparable week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Print Book Sales Rose 4.2% Last Week

Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
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Should Public Libraries Double Down on Print Book Collections?

Data from the IMLS show gate counts and circulation have been falling for more than a decade. U.K.-based library advocate Tim Coates says print books hold the key to reversing the trend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Print Sales Dipped in Early March

Unit sales of print books fell 0.9% in the week ended March 4 compared to the similar week last year, despite strong showings by several new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Print Book Sales Slipped Last Week as DeSantis Title Topped the Charts

A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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February Ends with Small Gain in Print Sales

Print unit sales rose 0.6% in the week ended February 25, over the similar week last year, driven by a 12.2% gain in adult fiction sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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Researchers are using sound-waves and holograms to instantly mold tiny 3D shapes

The idea of growing organs or tissues for medical use still sounds like science fiction — and indeed, it's an incredibly difficult thing to do. 3D-printing technology has shown some promise in the field of biofabrication, but the process is too slow, and often damages the tissue it's working... Continue reading at Engadget

[ Engadget | 2023-03-02 21:40:40 UTC ]
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Print Book Sales Inched Up Last Week Thanks to Adult Fiction

Though the adult fiction segment was the only category to post a sales increase over 2022 last week, its 12% gain was enough to increase total sales of print books by 0.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-02 05:00:00 UTC ]
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