Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new Playboy.com -- which consumers could see on Thursday in a "soft launch" -- more closely resembles GQ or Esquire than lad mags like Maxim."What we're focused on now is launching the next iteration of Playboy.com as a classic men's lifestyle destination all about entertainment, style, nightlife and -- oh yeah -- of course girls," said Playboy Chief Revenue Officer Matt Mastrangelo. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
News tagged with: #publisher hopes #soft launch

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Facebook is trying to make it easier to stop video piracy

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UsVsTh3m's demise shows challenge of making news for Facebook

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Facebook to Make Sure the Right People See Publishers' Posts

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[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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AVG: Seven in ten teens don't know all their 'friends' on Facebook

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Google makes Play Books more student friendly

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[ Engadget | 2014-10-30 00:00:00 UTC ]
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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

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Websites Are Wary of Facebook Tracking Software

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Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

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Secret widens its anonymous network to include your Facebook friends too

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How to Stop Facebook From Making Us Pawns in Its Corporate Agenda

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Facebook eyes making local connections with mesh networks

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Facebook sends friend request to mobile game developers

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Making ebooks even more kid-friendly: the Storia reading app from Scholastic

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A plan to make feminism better: Make it less White

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Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

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