Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new Playboy.com -- which consumers could see on Thursday in a "soft launch" -- more closely resembles GQ or Esquire than lad mags like Maxim."What we're focused on now is launching the next iteration of Playboy.com as a classic men's lifestyle destination all about entertainment, style, nightlife and -- oh yeah -- of course girls," said Playboy Chief Revenue Officer Matt Mastrangelo. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
News tagged with: #publisher hopes #soft launch

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The independent publisher making a business of celebrity book imprints

Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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Six ‘implicitly optimistic’ novels make the International Booker prize shortlist

From books about disintegrating relationships and countries to a worker’s-eye view of Korea and a story of farmers in Brazil, the selected titles engage with current realities, say the judging panelKorean writer Hwang Sok-yong and German author Jenny Erpenbeck appear on this year’s International... Continue reading at The Guardian

[ The Guardian | 2024-04-09 13:00:09 UTC ]
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‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian

[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Cloud Atlas at 20: What makes a novel tattoo-worthy?

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[ The Guardian | 2024-04-06 10:00:31 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

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[ AdWeek | 2024-04-04 19:17:06 UTC ]
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MoCCA 2024 Makes a Splash

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[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Lauren Groff Prepares to Open Her Bookstore—with a Little Help from Her Bookseller Friends

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[ Publishers Weekly | 2024-03-18 04:00:00 UTC ]
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Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

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[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

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[ Engadget | 2024-03-01 08:27:50 UTC ]
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[ Wired | 2024-02-28 20:42:17 UTC ]
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Remembering India’s Asoke Ghosh: ‘Friend, Mentor, and Guide’

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[ Publishing Perspectives | 2024-02-06 23:12:12 UTC ]
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New Nonprofit Launches to ‘Certify’ Copyright-Friendly AI Practices

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[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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[ The New York Times | 2024-01-10 10:01:03 UTC ]
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[ The Guardian | 2023-12-24 12:00:53 UTC ]
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[ Literrary Hub | 2023-12-20 09:49:37 UTC ]
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[ The New York Times | 2023-12-10 10:00:31 UTC ]
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[ Engadget | 2023-12-08 03:21:48 UTC ]
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