Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new Playboy.com -- which consumers could see on Thursday in a "soft launch" -- more closely resembles GQ or Esquire than lad mags like Maxim."What we're focused on now is launching the next iteration of Playboy.com as a classic men's lifestyle destination all about entertainment, style, nightlife and -- oh yeah -- of course girls," said Playboy Chief Revenue Officer Matt Mastrangelo. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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Written By: Katie Allen Little, Brown imprint Sphere has acquired a "shocking" debut novel about the murder of a little girl. Editorial director Catherine Burke acquired UK and Commonwealth rights (excluding Canada) including audio and ebook in The Wicked Girls by Alex Marwood from Laetitia... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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