Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new Playboy.com -- which consumers could see on Thursday in a "soft launch" -- more closely resembles GQ or Esquire than lad mags like Maxim."What we're focused on now is launching the next iteration of Playboy.com as a classic men's lifestyle destination all about entertainment, style, nightlife and -- oh yeah -- of course girls," said Playboy Chief Revenue Officer Matt Mastrangelo. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
News tagged with: #publisher hopes #soft launch

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Fnac making 510 redundant to cut costs

Fnac, the leading French cultural products chain, will lay off 510 of its 17,000 staff and may... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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"Unprecedented" seven make Man Asian shortlist

An "unprecedented" seven novels have been shortlisted for the 2011 Man Asian Literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Police make arrest over Bertrams fraud

A man has been arrested and bailed in connection with a £1.9m fraud alleged to have taken... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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National Libraries Day website goes live

The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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HMV makes a profit from Waterstone's, as losses deepen

The HMV Group made a profit of £11.5m from the sale of book chain Waterstone's, but the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek

[ AdWeek | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances


Playboy Editorial Operations Relocate to Los Angeles

Playboy magazine will relocate its editorial, art and photo departments from Chicago to Los Angeles in April 2012, ending an almost 60-year occupancy in its Midwest headquarters. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-14 00:00:00 UTC ]
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History Press makes redundancies, grows digital

The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Head of Zeus makes fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Head of Zeus makes first fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Content Licensing: Making It Work for You

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Time Inc. Magazines Make It to the Kindle Fire, After All

It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD

[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Quadrille makes new appointments

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 08:15 Quadrille has made a series of promotions and appointments within its sales teams, with Melanie Gray stepping up to become UK sales director, joining the board at the independent publisher. The moves follow Faber's launch... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Small Demons Makes Big Splash at Frankfurt Book Fair

In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. “We couldn’t have asked for a better first Frankfurt Book Fair,” Small Demons... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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Main makes first buy for Picador

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Mr B's relaunches website

Written By: Lisa Campbell Publication Date: Wed, 19/10/2011 - 08:50 Bath independent bookseller Mr B’s Emporium of Reading Delights has launched a new website, which it hopes will reach a broader audience. The Bath-based retailer, who won Bookseller of the Year at The Bookseller Industry... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Hollinghurst makes Galaxy Book Awards shortlist

Written By: Charlotte Williams Publication Date: Mon, 17/10/2011 - 08:25 Alan Hollinghurst, whose novel The Stranger's Child was a surprise omission from the Man Booker shortlist this year, has been shortlisted for an award at the Galaxy National Book Awards 2011, with works by Ian Rankin and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year category #ian rankin #keith richards #carol birch #anthony horowitz #andrea levy #uk author