Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
News tagged with: #$5 million #$250 million #ai-generated answers #shows follow- #ad formats #video unit #run ads #makes sense #summarize answers #ad impression #declining traffic #toshit panigrahi #recent controversies #great place #publishers make #publishers including

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Children’s Publishing in Fall 2013: Focus on Canada 2013

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[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
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Johnson Publishing Gets Credit Infusion

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[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

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[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
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Behind Time Inc. Purchase of American Express Publishing Lies a Long History

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[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Scholastic to publish new Stiefvater

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[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Twitter Acquires Mobile Ad Exchange MoPub

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[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Smashwords Reaches a Milestone: Publishes 250,000th Book

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[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Storify Acquired by Web Publishing Services Company Livefyre

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[ AdWeek | 2013-09-09 00:00:00 UTC ]
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10 Counterintuitive Tips for Self-Publishers

Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

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[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

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[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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[ Betanews | 2013-09-06 00:00:00 UTC ]
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[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Quality vs. Quantity: Selling Ads Behind a Paywall

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[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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