Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Working-class fiction has been written out of publishing

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[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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6 Reasons Why English Writers Should Self-publish in Germany

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[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Live Q&A: Ask ourexperts about the self-publishing industry

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[ The Guardian | 2014-06-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

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[ AdWeek | 2014-06-16 00:00:00 UTC ]
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[ Crains New York | 2014-06-14 00:00:00 UTC ]
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[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

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[ Fast Company | 2014-06-13 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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[ The Guardian | 2014-06-13 00:00:00 UTC ]
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[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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