Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

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[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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The war on Amazon is Big Publishing's 1% moment. What about other writers? | Barry Eisler

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[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Diversity in Children's Publishing: A BookCon Panel

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[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Where top publishers see native going next

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[ Digiday | 2014-06-03 00:00:00 UTC ]
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Publishing and Technology Start-ups at BEA 2014

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People Magazine Sheds About a Dozen, All You Group Publisher Exits

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[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

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[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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BEA 2014: Philip Gulley: New Series, New Publisher

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Sharing Family Secrets

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: New Opportunities for Agents and Authors in Today’s Publishing

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: The Search For Identities in Stories: Michael Coffey

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[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Christian Children’s Books Sell More Widely, Publishers Say

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[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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My hero: Maya Angelou by her publisher Lennie Goodings

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[ The Guardian | 2014-05-29 00:00:00 UTC ]
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[ BBC World | 2014-05-28 00:00:00 UTC ]
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Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly

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