Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Literary Agent to Re-Publish Author's 2004 Novel

Literary agent Marly Rusoff is re-releasing, through her publishing imprint Maiden Lane Press, a debut novel by Jonathan Odell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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Jack White's Third Man Records launches publishing wing

The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian

[ The Guardian | 2014-07-23 00:00:00 UTC ]
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3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday

[ Digiday | 2014-07-23 00:00:00 UTC ]
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Start Publishing Buys Whiskey Creek Press

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[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, July 23, 2014

New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Native-Ad Metrics Startup Simple Reach Raises $9 Million

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[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Obituary: Publishing Exec Malcolm Magruder, 89

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[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Indie Publisher Releases First Salinger E-book

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[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Jenny Colgan to publish children's book

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[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Fantagraphics to Publish Van Cook and Romberger’s New Book

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[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Why digital publishers want to be in the magazine business

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[ Digiday | 2014-07-21 00:00:00 UTC ]
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International Alliance of Independent Publishers Assembles in Cape Town

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[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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Orion to publish Santana biog

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[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

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[ The Guardian | 2014-07-18 00:00:00 UTC ]
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[ Digiday | 2014-07-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

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[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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