Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

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Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | News stories tagged with: #mental health #younger generations #fan base #editorial strategy #hearst

HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins

Penguin Podcast moves to weekly schedule in lockdown

The Penguin Podcast is moving from a bi-weekly edition to weekly for the next three months in response to the Covid-19 lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 07:58:20 UTC ]
More news stories like this | News stories tagged with: #covid-19 lockdown

Penguin authors, including Blackman, Pullman and Child, contribute responses to Covid-19

Penguin is publishing a series of essays from a number of its leading authors, offering their response to Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 02:32:56 UTC ]
More news stories like this | News stories tagged with: #leading authors

As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher

The 10 types of readers you meet during a quarantine

From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post

[ The Washington Post | 2020-04-16 13:53:21 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

Oliver Jeffers answers readers pressing questions

Oliver Jeffers, children's author and illustrator answered readers questions, submitted via Twitter. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:52:41 UTC ]
More news stories like this | News stories tagged with: #oliver jeffers #children's author

Sphere releases 99p activity e-book for readers in lockdown

Sphere is publishing a 99p activity e-book for people in need of "affordable distraction" during the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 18:30:57 UTC ]
More news stories like this | News stories tagged with: #e-book

Faber announces online programme for readers

Faber has revealed an online programme designed to "console, entertain and inspire readers", in light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 00:22:57 UTC ]
More news stories like this | News stories tagged with: #inspire readers #covid-19 pandemic

7 Books About Magic Schools for Every Reader

Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot

[ Book Riot | 2020-04-02 10:36:55 UTC ]
More news stories like this | News stories tagged with: #harry potter

Bertelsmann formally completes full acquisition of Penguin Random House

Bertelsmann has formally completed the full acquisition of Penguin Random House, following the sale of Pearson's remaining 25% stake for $675m (£530m). Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 12:09:24 UTC ]
More news stories like this | News stories tagged with: #bertelsmann

Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies

Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content

PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association

Dialogue rolls out virtual book club to connect readers in 'uncertain times'

As part of a new virtual book club, publisher Sharmaine Lovegrove will be in conversation with a Dialogue author about their book on Instagram live every Thursday at 8 p.m. for the next 10 weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 22:24:25 UTC ]
More news stories like this | News stories tagged with: #connect readers #uncertain times #book club

Variations on Penguin Book Cover Mugs

All the variations you could ever want of those iconic orange and white Penguin book covers on your favorite medium: mugs. Duh! Continue reading at Book Riot

[ Book Riot | 2020-03-23 10:35:49 UTC ]
More news stories like this | News stories tagged with: #penguin book

Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #pay authors #e-book