Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

Other Publishing stories related to: 'Penguin buffs brand to retain readers'

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books

Penguin Michael Joseph lands two more from Jónasson

Penguin Michael Joseph has bought two new books from Scandinavian crime author Ragnar Jónasson. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 08:34:28 UTC ]
More news stories like this |

Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands

Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |

Readers want academic expertise

In May of this year, SAGE publishing took a step that was part gamble, part experiment. As discussions over lockdown policies dominated the global conversation, Professor Stephen Reicher emerged as one of the most authoritative voices in the field, through his work with the government’s... Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 10:49:23 UTC ]
More news stories like this | News stories tagged with: #global conversation #authoritative voices #originally scheduled

Penguin Life bends over backwards for 'innovative' yoga title

Penguin Life has bought a debut non-fiction book by yoga therapist and founder of True Yoga, Colin Dunsmuir, with a foreword by Cara Delevingne. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 18:19:01 UTC ]
More news stories like this | News stories tagged with: #non-fiction book

Penguin Life wins three-way auction for Lancaster's Bridge

Penguin Life has won a three-way auction for the debut non-fiction book from coach, therapist and founder of personal development programme The Bridge Retreat, Donna Lancaster. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 06:48:20 UTC ]
More news stories like this | News stories tagged with: #penguin life #non-fiction book

DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media

A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

Penguin Michael Joseph pre-empts Corbett's celebration of 'life-saving' songbirds

Penguin Michael Joseph has pre-empted a book from author, editor and journalist Charlie Corbett, exploring mental health through the lens of 12 songbirds. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 15:34:25 UTC ]
More news stories like this |

Penguin launches project to boost diversity in GCSE reading lists

Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian

[ The Guardian | 2020-10-24 16:11:09 UTC ]
More news stories like this | News stories tagged with: #runnymede trust #reading lists #recent report #random house #book publisher #english literature

Readers share the book endings that infuriated them the most

Our commenters had some thoughtful responses to a story about novels that ended in disappointing ways. Continue reading at The Washington Post

[ The Washington Post | 2020-10-24 12:00:00 UTC ]
More news stories like this |

Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business

Adrienne Tang, longtime rights director with Kids Can Press, moves to Penguin Random House Canada to create 'an entirely new in-house rights operation,' says CEO Kristen Cochrane. The post Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
More news stories like this | News stories tagged with: #penguin random house #random house

What book has the most disappointing ending? Readers have many opinions.

As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet sorrow

British Army to share leadership know-how in book for Penguin Business

Penguin Business has acquired an official book on British Army leadership, revealing to civilians key take-aways to become better leaders themselves. Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 17:29:49 UTC ]
More news stories like this | News stories tagged with: #british army #penguin business

Penguin Random House’s Global Social Impact: Claire von Schilling

Vowing to address its own workforce demographics, Penguin Random House releases a Global Social Impact site on corporate responsibility. The post Penguin Random House’s Global Social Impact: Claire von Schilling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-14 20:00:57 UTC ]
More news stories like this | News stories tagged with: #workforce demographics #corporate responsibility #penguin random house

PEN America, Penguin Random House Partner on ‘Book the Vote’

First rolled out during the 2018 US midterm elections, the 'Book the Vote' program offers voter information and political literature. The post PEN America, Penguin Random House Partner on ‘Book the Vote’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 23:41:35 UTC ]
More news stories like this | News stories tagged with: #penguin random house