Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

Other Publishing stories related to: 'Penguin buffs brand to retain readers'


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


Penguin Press wins 'intimate history' of post-war British black women

Tom Penn, publishing director at Penguin Press, has acquired Rebel Citizen: A History of Black Women Living, Loving and Resisting by feminist historian Jade Bentil. Continue reading at The Bookseller

[ The Bookseller | 2019-10-20 15:48:26 UTC ]
More news stories like this | News stories tagged with: #penguin press #publishing director


The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media


Penguin Press signs latest from George Monbiot

Penguin Press has snapped up the latest book from George Monbiot in a "major deal".  Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 17:00:27 UTC ]
More news stories like this | News stories tagged with: #george monbiot #penguin press #major deal


Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with: #fearne cotton


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #suicide squad #public criticism #box office #comic book


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book


Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews

[ Betanews | 2019-10-07 15:55:49 UTC ]
More news stories like this | News stories tagged with: #amazon announces #cheapest kindle #young readers #including access #encourage reading #kindle #ebook reader


Penguin Random House defends Zhivago novel against plagiarism claim

Boris Pasternak’s great-niece Anna claims Lara Prescott’s The Secrets We Kept copied her biography of Pasternak’s loverPublisher Penguin Random House has dismissed claims that Lara Prescott, a debut novelist who received a $2m (£1.6m) advance for her novel about the publication of Boris... Continue reading at The Guardian

[ The Guardian | 2019-10-01 15:39:25 UTC ]
More news stories like this | News stories tagged with: #lara prescott #plagiarism claim #dismissed claims #debut novelist #cold war #sunday times #legal letter #penguin random house #random house


Rankin, Braithwaite and Killing Eve win Amazon Publishing Readers’ Awards

Crime heavyweight Ian Rankin, Booker longlisted Braithwaite and "Killing Eve" were among the winners of the 9 Amazon Publishing Readers’ Awards on Saturday night. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 00:14:17 UTC ]
More news stories like this | News stories tagged with: #amazon publishing


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #presidential election #news content #american association #advertising agencies #digital content


Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
More news stories like this | News stories tagged with: #daily podcast #hotel chain #100th anniversary #selma blair #associate professor #syracuse university #bonnier


For One Day, Hulu Is Picking Up the Tab for Adweek Readers

As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content.... Continue reading at AdWeek

[ AdWeek | 2019-09-23 04:01:50 UTC ]
More news stories like this | News stories tagged with: #streaming service #free access #publishing world


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen


Climate activist Greta Thunberg has two books coming out with Penguin Press next year.

Surprising no one, climate hero Greta Thunberg, whose forthright, outspoken approach to environmental activism, will publish two books in 2020 with Penguin Press, a memoir Our House is on Fire (written with her family), and a collection of her speeches, No One is Too Small to Make a Difference.... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-20 15:00:41 UTC ]
More news stories like this | News stories tagged with: #books coming #penguin press #memoir


‘What’s taking so long?’: children’s books still neglect BAME readers, finds study

Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian

[ The Guardian | 2019-09-19 11:15:59 UTC ]
More news stories like this | News stories tagged with: #children aged #black people #main characters #finds study #research shows


Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #kamala harris #incredibly powerful #anonymous tip #nielsen