Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

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The stars of Hollywood’s Golden Age were avid readers. There are pictures to prove it.

In “The Hollywood Book Club,” Steven Rea brings together photos of Marlon Brando, Marilyn Monroe and many more. Continue reading at The Washington Post

[ The Washington Post | 2019-09-12 13:58:29 UTC ]
More news stories like this | News stories tagged with: #golden age #avid readers #marilyn monroe


Osman, Smith and Alderton at Penguin General showcase

Richard Osman, Ali Smith and Dolly Alderton were among the line-up of authors at a packed Penguin General 2020 Spring Showcase. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:10:30 UTC ]
More news stories like this | News stories tagged with: #richard osman #ali smith #dolly alderton


Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with: #latin america #leo burnett #managing directors #digital media


Penguin Business unveils podcast and expert series year on from rebrand

Penguin Business has revealed, almost a year on from its rebrand, that it will be exploring mental wellbeing and entrepreneurialism with a new ‘Expert’ series launching this month, with a careers podcast launching next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 16:57:01 UTC ]
More news stories like this | News stories tagged with: #penguin business


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


Review: Two pros aim to make reading fun for kids in 'How to Raise a Reader'

Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
More news stories like this | News stories tagged with: #love reading #making reading #children's book


PWedu’s Christian Publishing Summit: How to Reach New Readers

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online immersion


19 Of The Best Romance Book Series For Adult Readers

Tired of standalone romances and want to just read one series at a time? I have something for you. These 19 romance book series will make you swoon! Continue reading at Book Riot

[ Book Riot | 2019-08-21 10:38:00 UTC ]
More news stories like this | News stories tagged with: #adult readers #book series


Richard Atkinson joins Penguin Press as publishing director

Former Bloomsbury publisher Richard Atkinson is joining Penguin Press as publishing director in September. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 17:59:21 UTC ]
More news stories like this | News stories tagged with: #publishing director #bloomsbury


Penguin to publish Salinger works as e-books for first time

Penguin Books UK is publishing all four of J D Salinger’s works as e-books for the first time, as part of celebrations marking the centenary of his birth. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 05:42:10 UTC ]
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Penguin Ventures chooses ‘Peter Rabbit 2’ licensing partners

PRH business Penguin Ventures has, in collaboration with Sony Pictures Consumer Products, announced the lead UK licensing partners for upcoming film "Peter Rabbit 2". Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 21:31:55 UTC ]
More news stories like this | News stories tagged with: #upcoming film


Penguin Random House Children’s Books to Publish Wattpad Books in UK

The latest stage in Wattpad's rapid expansion, its own new line of books is to be published in the UK market by Penguin Random House UK. The post Penguin Random House Children’s Books to Publish Wattpad Books in UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-08 09:05:12 UTC ]
More news stories like this | News stories tagged with: #uk market #uk appeared #rapid expansion #penguin random house #random house


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with: #global head #digital media


Avid Reader Press Off to Quick Start

It would be hard for a new imprint to get off to a better start with its first book than the Simon & Schuster imprint did with Lisa Taddeo's 'Three Women.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa taddeo


Amazon Kindle Oasis Review: Now Is the Perfect Time to Buy an E-Reader

In an era of smartphone addiction, a single-purpose device like an e-reader may help you unplug and focus on content that will bring you joy. Continue reading at The New York Times

[ The New York Times | 2019-08-01 09:03:32 UTC ]
More news stories like this | News stories tagged with: #perfect time #kindle


50 Years of Literary Activism: The WLT Readers’ Poll, by The Editors of WLT

Lit Lists The Editors of WLT Earlier this summer, the editors of WLT invited more than two dozen writers to nominate one book, published since 1969, that most influenced their extraliterary commitments, along with a brief statement explaining their... Continue reading at World Literature Today

[ World Literature Today | 2019-07-31 20:17:00 UTC ]
More news stories like this | News stories tagged with: #anthology


Spain’s Penguin Random House Grupo Editorial Buys Catalan La Campana Llibres

Hoping 'it helps Penguin Random House Grupo Editorial increase its presence in the Catalan-language market,' the company buys the 34-year-old La Campana. The post Spain’s Penguin Random House Grupo Editorial Buys Catalan La Campana Llibres appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-31 01:20:33 UTC ]
More news stories like this | News stories tagged with: #post spain #penguin random house


Penguin Press buys Italian designer's 'colour bible'

Penguin Press will publish a "colour bible" from Rome-based designer Riccardo Falcinelli following successful publication in Italy. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 13:33:53 UTC ]
More news stories like this | News stories tagged with: #penguin press