Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn."This report demystified the concept that subscription models would have a negative impact on the ad growth," said Pam Horan, president of the OPA, whose report examined nine of its members that use some form of paywall, including Time Inc., The New York Times and The Financial Times. "We saw consistently that our members were having a very successful advertising business while growing their subscription business." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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A study published by EY (formerly Ernst & Young), has found that Europe's cultural and creative industries (CCIs) have experienced sustained growth even through recession, leading authors' groups to argue that this boost the case for ensuring copyright reflects the importance of creators. Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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The decade-long devastation of the print news business, crushed by the sagging economy, the evaporation of classified and display advertising, and a reader shift to digital media, has cost at least 54,200 newsroom jobs in newspapers and magazines a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-20 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Reading a novel stimulates the brain for days, US researchers have found. The study,... Continue reading at The Bookseller
[ The Bookseller | 2013-12-30 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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