Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn."This report demystified the concept that subscription models would have a negative impact on the ad growth," said Pam Horan, president of the OPA, whose report examined nine of its members that use some form of paywall, including Time Inc., The New York Times and The Financial Times. "We saw consistently that our members were having a very successful advertising business while growing their subscription business." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
News tagged with: #subscription models #negative impact #including time

Other Publishing stories related to: 'Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds'


Maine Magazine Finds New Owners After Harassment Allegations Force Sale

A group of investors led by Esteem Media founder Adam Japko has acquired the company six weeks after allegations surfaced against owner Kevin Thomas. The post Maine Magazine Finds New Owners After Harassment Allegations Force Sale appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investors led


With Boost from Bourdain, Out-of-Print Cookbook Finds New Light

Seven Stories Press is releasing forty-year-old 'The Provincetown Cookbook' by Howard Mitcham, with a little help from Anthony Bourdain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony bourdain #stories press


In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success


Books by women priced 45% lower, study finds

Analysis of more than 2m titles shows that on average, male authors’ work is strikingly better valuedA study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg... Continue reading at The Guardian

[ The Guardian | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #female authors #queens college-cuny


Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri


Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines

Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
More news stories like this |


Four Magazines Share Top Rank in Latest Readership Study

Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
More news stories like this |


Ad Lib Podcast: Pop-Up Magazine's Chas Edwards Takes the Written Word on The Road

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age

[ Advertising Age | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #written word #google play #rss feed #true stories


Only half of pre-school children being read to daily, UK study finds

Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian

[ The Guardian | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-school children #feel comfortable


Women better represented in Victorian novels than modern, finds study

Analysis finds proportion of female authors and characters fell after 19th century, with male authors remaining ‘remarkably resistant’ to writing women Women in novels have tended to “feel”, while men “get”; women smile or laugh, while men grin or chuckle. An analysis of more than 100,000 novels... Continue reading at The Guardian

[ The Guardian | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 1960s #steady decline #english-language fiction #stories related #pushing back


Entertainment Magazines Lead the Pack in Readership Study

Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this |


Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post readers #magazines appeared


City Magazines Fill the Newspaper Gap

An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact. The post City Magazines Fill the Newspaper Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
More news stories like this |


Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media


'O, the Oprah Magazine' Finds Its Favorite Books in the New Socially-Conscious Zeitgeist

Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah magazine


Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


News magazines enjoy circulation boost while celebrity titles suffer

Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private eye #marie claire #june compared


Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #magazine industry #print newspapers


Teenagers think Google is cool, study by Google finds

The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian

[ The Guardian | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google published