Overcoming Boundaries to Subscription and Revenue Growth

[Sponsored Content] Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. The post Overcoming Boundaries to Subscription and Revenue Growth appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
News tagged with: #subscription plan #revenue growth #content provider #tall order

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Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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UBM Revenue Up Slightly in Q3

UBM posted marginal revenue gains through the third quarter after a slow first half to the year. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-23 00:00:00 UTC ]
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Data Mining Scribd Subscriptions

According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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The New Growth Industry: English to Tamil Translations

Tamil publishers are increasingly eager to find bestselling books to translate from English to Tamil, but there is little reciprocity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Oyster's subscription ebook service launches on iPad, goes invitation-free

Oyster's unlimited ebook service has been more of an exclusive club so far; you've had to read on an iPhone, and request an invitation just to get in. Both of those barriers are disappearing today. The company has just launched an iPad app that offers a more comfortable reading experience, with... Continue reading at Engadget

[ Engadget | 2013-10-16 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Rights Directors Identify New Revenue Streams

At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Publishers, AOL Partner on Subscription Service

Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Scribd launches subscription ebook service for Android, iOS and web

Many of us associate Scribd with embedded documents on websites, but the company has been quietly building an ebook platform -- first by selling content and later by soft-launching a subscription service. The company is now making its strategy clear by formally launching the ebook service and... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Scribd, HarperCollins Launch $8.99 Subscription Book Service

For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company

[ Fast Company | 2013-10-01 00:00:00 UTC ]
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Scribd in deal with HarperCollins for subscription book service

SAN FRANCISCO -- There is Netflix for online videos and Pandora and Spotify for streaming music by subscription. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-10-01 00:00:00 UTC ]
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E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
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People Tries New Tiered-Subscription Model

People is revamping its subscription model, putting a premium on its digital products and adding new entry points. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-10 00:00:00 UTC ]
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Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York

[ Crains New York | 2013-08-21 00:00:00 UTC ]
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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
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A.H. Belo and Journal Publishing revenues Drop

The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
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