OECD unveils measures to combat multinational tax abuse

The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce giant #nielsen

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

What Is Publishing Doing to Combat Censorship?

Have you wondered what concrete measures publishing houses are taking to combat censorship? Read n to find out. Continue reading at Book Riot

[ Book Riot | 2022-07-27 10:34:00 UTC ]
More news stories like this | News stories tagged with: #combat censorship #publishing houses

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen

Booker prize unveils book club challenge

Six groups will be chosen to read a shortlisted book, with the most ‘original and engaging’ readers to be invited to the prize ceremony Book clubs across the UK are being invited to take part in the inaugural Booker prize book club challenge, with seats at the prize ceremony dinner up for... Continue reading at The Guardian

[ The Guardian | 2022-07-12 12:21:35 UTC ]
More news stories like this | News stories tagged with: #shortlisted book #book clubs #judging panel #literary critic #john harrison #book club

Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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NBC’s Katy Tur took abuse from Trump; it reminded her of her childhood

The reporter chronicles her career, her volatile father and how she withstood Trump's bullying on the campaign trail. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:31 UTC ]
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Families of residents who may have been abused at Winnipeg care home disgusted by allegations

Families of people who live in a privately owned Winnipeg personal care home want to know why two care aides were allowed to work for months after allegations were brought forward that they had abused 15 residents. Continue reading at CBC

[ CBC | 2022-06-22 20:00:25 UTC ]
More news stories like this | News stories tagged with: #brought forward #privately owned

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Relaunched MTV Books Unveils 2023 Slate

MTV Books, first launched in 1995 in partnership with Pocket Books, is now housed under the Branded Publishing Group at Simon & Schuster Children's Publishing, and has a renewed focus on its page-to-screen pipeline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pocket books #renewed focus

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Selma Blair shares stories of abuse and MS, but she doesn’t want pity

In her memoir “Mean Baby,” the “Hellboy” actress opens up about her childhood and career and how she has coped with a variety of challenges Continue reading at The Washington Post

[ The Washington Post | 2022-05-15 04:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Humble Bundle unveils Stand with Ukraine charity game bundle

Humble Bundle has put together a charity game bundle with all proceeds going to humanitarian crisis relief efforts in Ukraine. For a minimum donation of $40, you can pick up more than 120 games, books, apps, game asset packs and other goodies worth a total of over $2,500 through the Stand with... Continue reading at Engadget

[ Engadget | 2022-03-18 19:54:35 UTC ]
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The Many Uses (and Abuses) of Shame

Cathy O’Neil’s “The Shame Machine” is the most recent book to address an emotion that can be exhilarating or terrifying, depending on where you sit. Continue reading at The New York Times

[ The New York Times | 2022-03-18 09:00:16 UTC ]
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