The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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Welbeck Publishing Group is launching a new children's fiction imprint, Welbeck Flame, with Felicity Alexander joining as associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 21:16:04 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 23:21:06 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Hajar Press, a new independent publishing house run by and for people of colour, has revealed its first six authors, whose books will be published next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 06:43:19 UTC ]
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Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Matt Haig's latest novel, The Midnight Library (Canongate), and Bolu Babalola's story collection Love in Colour (Headline) are among the seven books that will be featured on the new BBC2 book club programme "Between the Covers", hosted by Sara Cox. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 09:58:36 UTC ]
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Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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Cornwall-based book printer T J International is being renamed T J Books and has invested in new technology and equipment. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:37:07 UTC ]
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Booklaunch, the quarterly books magazine and packaging outfit, has launched a publishing arm called EnvelopeBooks. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 11:03:15 UTC ]
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The Organisation for Economic Co-operation and Development is the first recipient of the University Press Redux Sustainability Award, for its digital discovery tool SDG Pathfinder. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 00:46:47 UTC ]
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Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 12:15:40 UTC ]
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Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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The annual Rising Stars list of industry catalysts reaches its 10th instalment with the Class of 2020, and judging by their forebears’ success, this year’s batch have plenty to look forward to. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 13:02:11 UTC ]
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Crimefest has announced 2020's award nominees, including Alex Michaelides and Holly Watt who are up for this year's inaugural Specsavers Debut Crime Novel Award. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 13:27:32 UTC ]
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