OECD unveils measures to combat multinational tax abuse

The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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Waterstones demands business rates reform, as Chancellor mulls online sales tax

Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 17:20:06 UTC ]
More news stories like this | News stories tagged with: #major retailers

Crime, Children's and YA Celebrity campaign categories unveiled for PPC Awards

This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with: #ppc awards #week unveiled

RNA unveils award shortlists and honours Gayle

The shortlists for the 2021 Romantic Novel Awards have been revealed, with Mike Gayle receiving this year's Outstanding Achievement Award. Continue reading at The Bookseller

[ The Bookseller | 2021-01-31 16:34:16 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries

Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
More news stories like this | News stories tagged with: #women don #bookscan

Two Roads unveils Hogan's latest novel, based on famous clairvoyant

Ruth Hogan is publishing her fourth novel with Two Roads in April 2021, Madame Burova—a story of community, love and friendship set in Brighton and spanning over 50 years. Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 16:42:42 UTC ]
More news stories like this | News stories tagged with: #ruth hogan

Welbeck unveils children's fiction imprint

Welbeck Publishing Group is launching a new children's fiction imprint, Welbeck Flame, with Felicity Alexander joining as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 21:16:04 UTC ]
More news stories like this | News stories tagged with: #fiction imprint #welbeck flame

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen

First Bookshop Heroes list unveiled

A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:21:06 UTC ]
More news stories like this | News stories tagged with: #reaching readers #bookshop

Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

New indie Hajar Press unveils first authors

Hajar Press, a new independent publishing house run by and for people of colour, has revealed its first six authors, whose books will be published next year. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 06:43:19 UTC ]
More news stories like this | News stories tagged with: #independent publishing

Measuring the authoritarian mind-set of Trump’s followers

Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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The Times drops the mother lode on Trump’s taxes

Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

BBC2's Between the Covers book choices unveiled

Matt Haig's latest novel, The Midnight Library (Canongate), and Bolu Babalola's story collection Love in Colour (Headline) are among the seven books that will be featured on the new BBC2 book club programme "Between the Covers", hosted by Sara Cox. Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 09:58:36 UTC ]
More news stories like this | News stories tagged with: #matt haig #bolu babalola #story collectionlove #sara cox #book club

Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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T J International unveils rebrand

Cornwall-based book printer T J International is being renamed T J Books and has invested in new technology and equipment. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:37:07 UTC ]
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