NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Walking into the office and seeing the team working away has quickly become the highlight of my day. Over lockdown, I found working from home a really lonely experience and have been so grateful for the slow transition back into the office. The experience, however, was made even more challenging... Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 05:53:01 UTC ]
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Nobrow will next month release three further Hilda books to tie in with the release of the second TV series starring the character on Netflix. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 22:16:04 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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Hachette Book Group has launched Legacy Lit, a new imprint that will focus on books by BIPOC writers. The imprint will be led by Krishan Trotman, and will focus primarily on nonfiction titles, publishing 12-15 books a year starting in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Looking to celebrate undiscovered authors and illustrators, Ehomebooks launches the International Children’s Picture Book Award. The post Vietnamese Publisher Ehomebooks Launches the International Children’s Picture Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-28 14:05:06 UTC ]
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Bernardine Evaristo is curating a new series of lost or hard-to-find books, now rediscovered, by black writers who wrote about black Britain and the diaspora across the last century. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 09:32:56 UTC ]
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Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company
[ Fast Company | 2020-10-27 07:00:15 UTC ]
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Indies Pitch Publishing and Floodlit Dreams are among the publishers featuring on this year's five-strong William Hill Sports Book of the Year shortlist. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 03:30:12 UTC ]
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Owlet Press has coined a partnership with the Royal Mint for a series of children's books bringing the story of the Tooth Fairy to life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 14:20:17 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian
[ The Guardian | 2020-10-24 16:11:09 UTC ]
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Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot
[ Book Riot | 2020-10-23 10:34:00 UTC ]
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Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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Former Crown publisher Molly Stern has returned to book publishing as the founder of Zando, an independent publisher that will develop its own list as well as partner with “influential people, platforms and institutions to acquire and publish new titles under their own imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Piers Torday will revisit The Last Wild series with prequel The Wild Before, to be published by Hachette Children's Group in March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 16:12:08 UTC ]
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Nigerian-American writer, producer, and actress Yetide Badaki, well known for acting in the TV series This Is Us and American Gods, comes from a family of storytellers. She recalls sitting by the fire as a youth and listening to her elders. “Storytelling is such a part of just being,” she says.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-20 08:48:10 UTC ]
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London bookshop Heywood Hill has launched a competition to provide one book-lover with a free book every month for life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 13:58:51 UTC ]
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The full programme for FutureBook, The Bookseller's publishing conference has been launched. The all virtual event takes place for a week from 16th November, and includes speakers across a range of disciplines and companies. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 08:47:44 UTC ]
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