NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

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Egmont triumphs in six-way auction for debut series

HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-04 17:03:36 UTC ]
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Aspiring writers, enter that prize. Even if you don't win, you'll be seen | Candice Carty-Williams

Simply submitting your story to be read by someone who knows talent when they see it is important for so many reasonsWriting prizes are massively important for aspiring and emerging writers. I think they are vastly more important than literary prizes. So many aspiring writers don’t have access... Continue reading at The Guardian

[ The Guardian | 2020-10-03 07:00:18 UTC ]
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Carty-Williams, Shukla and Malik shorylisted for first Diverse Book Awards

Candice Carty-Williams, Nikesh Shukla and Ayisha Malik are among authors shortlisted for this year's inaugural Diverse Book Awards.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 16:05:26 UTC ]
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Robert Peston launches fiction career in two-book deal with Zaffre

Bonnier imprint Zaffre Books has signed a two-book, six-figure deal with Robert Peston, ITV's political editor. His first novel, The Whistleblower, will be published in September 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 01:25:36 UTC ]
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John Steinbeck and biographer William Souder make a perfect pair

“Mad at the World” captures Steinbeck in the kind of nuanced and unshowy prose that suits its subject. Continue reading at The Washington Post

[ The Washington Post | 2020-10-01 12:33:21 UTC ]
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YA Book Prize launches for 2021

The YA Book Prize, which aims to recognise the best Young Adult fiction from the UK and Ireland, has re-opened for submissions.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 14:33:44 UTC ]
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William Collins pre-empts Hinton's history of US urban rebellion

William Collins has pre-empted a “ground-breaking” history of urban rebellion in America by Elizabeth Hinton, professor of history and law at Yale University. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 03:02:58 UTC ]
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Netflix snaps up film rights to McDermott's Wilde and Chase series

Netflix has acquired film rights to all 15 titles in Andy McDermott's Nina Wilde and Eddie Chase series. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 14:06:57 UTC ]
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Little Tiger scoops mother and daughter middle-grade series

Little Tiger is to publish "a fresh take on the witch school genre" middle-grade series by mother and daughter partnership Honor and Perdita Cargill.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 21:22:22 UTC ]
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Puffin nets Mante's Dream Team girls' football series

Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 00:18:30 UTC ]
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S&S scoops Nadia Shireen's 'game-changing' middle-grade series

Simon & Schuster Children's is to publish Nadia Shireen's first middle-grade series, Grimwood, after winning a heated six-publisher auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 07:15:06 UTC ]
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New Ijeoma Oluo title to launch Basic Books UK

Basic Books UK, John Murray Press' new imprint, has acquired Mediocre: The Dangerous Legacy of White Male Power by Ijeoma Oluo to publish as its first title in 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 20:18:01 UTC ]
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Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Garnons-Williams appointed Fig Tree publishing director

Helen Garnons-Williams is leaving HarperCollins to join Penguin General as publishing director for Fig Tree. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 14:02:50 UTC ]
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Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
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DC to Launch DC Universe Infinite Comics Subscription Service

DC Comics announced that DC Universe, a video on demand streaming service offering DC films, TV shows, comics, and online community, will be transformed into a digital comics subscription service in January 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
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Zephyr lands eight-book series on extinction from scientist Ben Garrod

Head of Zeus children's imprint Zephyr will publish Extinct, a new eight-book series from TV scientist and author Professor Ben Garrod.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-18 05:31:36 UTC ]
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Foundry's Co-Owners Launching New Companies

The co-founders of Foundry Literary + Media are launching new ventures. Yfat Reiss Gendell and Peter McGuigan, who started the full service firm 13 years ago, are amicably parting ways to create their own agencies: YRG Partners and Ultra Literary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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The biggest-ever children’s book deal is for a fantasy series about bloodthirsty unicorns.

The murderous unicorns are coming! A 28-year-old lawyer and debut children’s book author from England, Annabel Steadman, has landed what is reportedly the largest children’s book deal ever—a healthy seven figures—for a fantasy adventure series, Skandar and the Unicorn Thief. The series is set in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 16:36:23 UTC ]
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Jhalak Prize launches new award for children’s and YA

The Jhalak Prize, which annually awards the Book of the Year by a Writer of Colour, has launched a new, second prize for books for children and young adults. Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 07:13:10 UTC ]
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