NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

Other Publishing stories related to: 'NowThis to Launch Education Series With Actress Allison Williams'


William Collins pre-empts 'radical' Dalrymple debut on Indian independence

William Collins has snapped up a “radical” new assessment of Indian independence from debut author Sam Dalrymple in a pre-emptive co-publication deal with HarperCollins India. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 19:12:38 UTC ]
More news stories like this | News stories tagged with: #william collins #harpercollins india #harpercollins #debut author


Rodchenkov wins £30K William Hill Sports Book of the Year

Grigory Rodchenkov has won this year's William Hill Sports Book of the Year award for his memoir The Rodchenkov Affair: How I Brought Down Putin’s Secret Doping Empire (W H Allen). Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 21:02:42 UTC ]
More news stories like this | News stories tagged with: #memoir #sports book


Green Book Supply Chain Alliance launches industry survey

The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 20:48:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry


W&N Essentials series to showcase 'literary jewels'

Weidenfeld & Nicolson is launching W&N Essentials—a new list of "classic books for modern readers" made up of "cult favourites, trailblazers and cherished friends". Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 14:52:38 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson #classic books #modern readers


Covid diaries: Ore Agbaje-Williams

The first time I’d worked from home – in February 2019 – I’d had a wisdom tooth taken out and the swelling made me look like Frankenstein’s monster. An understandable reason for not wanting to be in the office, and not needing to be. I worked from my room, didn’t have a desk and had never even... Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 00:49:08 UTC ]
More news stories like this | News stories tagged with: #covid diaries #microsoft teams


Look inside a new series of Jane Austen novels, rewritten and illustrated for children.

It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
More news stories like this | News stories tagged with: #literary hub #children’s book


Megaphone launches mentorship programme for 2021

Writer development scheme Megaphone is to run an extensive mentorship programme next year, after securing funding from Arts Council England's National Lottery project grant.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 12:32:28 UTC ]
More news stories like this |


Scholarships to support emerging writers launched at UEA in Mehta's memory

The University of East Anglia (UEA) has launched two new scholarships for international writers in memory of Sonny Mehta, the editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing who died aged 77 in December last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 15:40:52 UTC ]
More news stories like this | News stories tagged with: #sonny mehta


Ebury launches new business imprint, Ebury Edge

Ebury is launching a new imprint called Ebury Edge, dedicated to business and performance publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 02:14:00 UTC ]
More news stories like this |


Shukla launches first podcast ahead of Bluebird memoir

Nikesh Shukla is launching his first podcast series “Brown Baby” in January 2021 in partnership with Acast, ahead of his forthcoming memoir of the same name. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 12:07:08 UTC ]
More news stories like this | News stories tagged with: #nikesh shukla #forthcoming memoir #memoir


Little, Brown's Sphere and Piatkus imprints launch Fresh Ink Award

Little, Brown's Sphere and Piatkus imprints are teaming up with digital marketing consultancy The Tandem Collective to launch a new writing prize that champions underrepresented voices in the romance genres. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 22:16:31 UTC ]
More news stories like this | News stories tagged with: #tandem collective #writing prize


Carrie Jade Williams wins Bodley Head and FT essay prize

The Bodley Head and the Financial Times have announced Carrie Jade Williams as the winner of their eighth annual essay prize. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 18:25:17 UTC ]
More news stories like this | News stories tagged with: #bodley head


David Roche launches coaching service

Retail and publishing expert David Roche is launching a mentoring and coaching service through his company David Roche Enterprises. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 09:19:55 UTC ]
More news stories like this |


William Heinemann lands 'masterpiece' from Richard Powers

William Heinemann will publish Bewilderment, Richard Powers' first novel since his Booker-shortlisted and Pulitzer Prize-winning The Overstory (William Heinemann, 2018).  Continue reading at The Bookseller

[ The Bookseller | 2020-11-24 19:27:03 UTC ]
More news stories like this | News stories tagged with: #richard powers #william heinemann #first novel


CBC launches Breakthrough Writers' Programme

The Curtis Brown Creative Writing school is launching a Breakthrough Writers’ Programme, which features fully funded courses, mentoring and scholarships for underrepresented writers.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-24 13:15:13 UTC ]
More news stories like this | News stories tagged with: #underrepresented writers


The Stories We Become: On William Cash’s ‘Restoration Heart’

Cash’s memoir is the story of a man whose penchant for letters suggests a desire to hold on to the present. Sealing up the envelope means ending the letter; it means allowing our fantasies and stories to be finished, read, and judged. The post The Stories We Become: On William Cash’s... Continue reading at The Millions

[ The Millions | 2020-11-23 17:00:48 UTC ]
More news stories like this | News stories tagged with: #memoir


Dialogue Books launches podcast with Dr Pragya Agarwal

Dialogue Books is launching a podcast with author Dr Pragya Agarwal, called "Wish We Knew What To Say: A Podcast About Talking with Children About Race".  Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 13:44:09 UTC ]
More news stories like this | News stories tagged with: #dialogue books


NLT launches attainment gap scheme with Arts Council funding

The National Literacy Trust is to launch an initiative to address the attainment gap and support the wellbeing of children in 14 target areas across the UK, funded by Arts Council England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 08:00:06 UTC ]
More news stories like this |


William Collins wins five-way fight for Marçal's feminist economic exposé

William Collins has won a five-way auction for a feminist exposé of the economy by journalist Katrine Marçal.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 00:41:42 UTC ]
More news stories like this | News stories tagged with: #william collins


Untitled launches second issue of journal for under-represented writers

Under-represented writers’ platform Untitled has launched the second full issue of its global online journal Untitled: Voices, featuring work from 53 emerging writers from around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:23:12 UTC ]
More news stories like this | News stories tagged with: #under-represented writers #platform untitled