NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

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Tory-shaming Manchester United star Marcus Rashford is launching a children’s book club.

As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
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SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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Obituary: William B. Eerdmans Jr.

William “Bill” B. Eerdmans Jr., who led the family-owned Christian publishing house Wm. B. Eerdmans for more than 50 years, died on November 13. He was 97. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Adele Parks signs film deal with Netflix series producers

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[ The Bookseller | 2020-11-16 14:37:11 UTC ]
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PA's week-long #WorkInPublishing campaign launches for 2020

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[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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A new Jane Austen anthology series is coming to the CW.

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[ Literrary Hub | 2020-11-13 16:26:19 UTC ]
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Who’s the killer in ‘The Undoing’? The novelist behind the series wonders, too.

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[ The Washington Post | 2020-11-13 14:00:00 UTC ]
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10 Manga Like THE GAMER To Read After Catching Up With The Series

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[ Book Riot | 2020-11-11 11:39:00 UTC ]
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[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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Higher education technology company Anthology acquires xRM software

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[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
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[ The Bookseller | 2020-11-09 10:54:37 UTC ]
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Jacaranda launches online book festival

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[ The Bookseller | 2020-11-05 08:45:44 UTC ]
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[ The Bookseller | 2020-11-04 19:31:39 UTC ]
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[ The Bookseller | 2020-11-04 05:05:13 UTC ]
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[ The Bookseller | 2020-11-04 03:24:57 UTC ]
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[ The Bookseller | 2020-11-04 02:51:37 UTC ]
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[ The Bookseller | 2020-11-04 00:06:17 UTC ]
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