NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

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8 of the Best Book Series Ending in 2021

There is something bittersweet about an end. Ready for one last adventure? Let's take a look at some of the book series ending in 2021. Continue reading at Book Riot

[ Book Riot | 2021-02-23 11:31:00 UTC ]
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Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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WNDB Launches Black Creatives Fund

Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
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IVP Launches a Children’s Imprint

The evangelical publisher will release its first children's list this fall under the direction of Elissa Schauer, an associate trade editor and IVP managing editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-16 05:00:00 UTC ]
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Wildwoman subscription business launches online bookstore

Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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Headline pre-empts memoir from Luna Lovegood actress Lynch

Actress and activist Evanna Lynch is publishing a "raw and compelling" memoir with Headline, exploring eating disorders and "the battle between perfection and creativity". Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 11:29:21 UTC ]
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Milestone’s Black Comics Heroes Return in New Series

Milestone Media, the African American–owned publisher that created the celebrated Black superhero comics universe, will relaunch its publishing program later this month with the release of newly created original series in digital and print formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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PW Webinar Series 'Live from the Library Lounge' Returns March 4

The free webinar series for librarians will resume with a discussion exploring how Covid-19 has impacted public libraries, including the successes, failures, the hard lessons learned, and the challenges and opportunities yet to come as we approach year two of this global public health crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Welbeck bags historical fiction series from TV's Dr Hilary Jones

Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor.   Continue reading at The Bookseller

[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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With ‘Lupin,’ Netflix created a series worthy of Maurice Leblanc’s enduringly popular gentleman thief

In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Astronaut Hadfield to launch fiction debut with Quercus

Quercus is getting ready to launch the debut of astronaut Chris Hadfield, The Apollo Murders, branded "an exceptional Cold War thriller from the dark heart of the Space Race", this October. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 16:29:44 UTC ]
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Obituary: William J. Petersen

Evangelical publishing stalwart William J. Petersen died January 31 at age 91. His career spanned six decades including 25 years with Revell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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Orion pre-empts 'fiercely romantic' Williams debut

Orion Fiction has pre-empted "fiercely romantic" debut What Time is Love? and one more novel by journalist Holly Williams in a six-figure deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 09:50:18 UTC ]
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NCW launches Japanese translation partnership

The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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Knights Of signs comedy series from Burhana Islam

Independent publisher Knights Of will publish Mayhem Mission and two further books in debut middle-grade series My Laugh-Out-Loud Life by Burhana Islam. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 09:43:58 UTC ]
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Organization Advocating Against Gun Violence Launches Book Club

Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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Author J J Bola and agency Pontas launch prize for under-represented writers

The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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Purdy launches Two Piers Literary Agency

A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Liang Launches Pop Culture Consultancy

Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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