NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

Other Publishing stories related to: 'NowThis to Launch Education Series With Actress Allison Williams'


'Game of Thrones' duo are making a 'Three-Body Problem' series for Netflix

Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget

[ Engadget | 2020-09-01 15:20:58 UTC ]
More news stories like this | News stories tagged with: #three-body problem #tv show #small screen #alexander woo #true blood #book series


BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
More news stories like this | News stories tagged with: #bumper autumn #booksellers association


Del Rey will publish behind the scenes look at web series 'Critical Role'

Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller

[ The Bookseller | 2020-08-27 08:30:55 UTC ]
More news stories like this | News stories tagged with: #del rey #critical role #fantasy imprint #definitive guide


How to launch an event

UCLan Publishing's Hazel Holmes – who is part of the Rising Stars Class of 2020 and the founder of the Northern YA Literary Festival – shares her top tips for setting up your own event. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 22:02:58 UTC ]
More news stories like this | News stories tagged with: #uclan publishing #top tips #literary festival


Prime Original adaptation of Banks' Culture series called off

A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 01:05:38 UTC ]
More news stories like this | News stories tagged with: #space opera


5 of the Best Series on Audio to Keep You Listening for Days

Get immersed in a world and get in deep with the characters in these compelling audiobook series (and learn the length of each series). Continue reading at Book Riot

[ Book Riot | 2020-08-25 10:33:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


CUP launches HE textbook website

Cambridge University Press has brought its higher education textbooks together on a new, tailor-made website. Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 15:57:44 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell).  Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don


Stratford-upon-Avon festival hosts Lee Child event ahead of biography launch

The Stratford-upon-Avon Literary Festival is hosting a one-off interview with Lee Child, ahead of the publication of his biography The Reacher Guy: The Authorised Biography of Lee Child (Constable) by Dr Heather Martin.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 04:44:23 UTC ]
More news stories like this | News stories tagged with: #lee child #authorised biography


Online bookshop launches for Mail readers

E-commerce firm Monwell has launched the Mail Bookshop with Associated Newspapers, the publisher of the Daily Mail and the Mail on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 17:01:04 UTC ]
More news stories like this | News stories tagged with: #bookshop


Texas Company Launches Five Celebrity Curated Book Clubs

Austin-based Literati is launching five celebrity-branded subscription book clubs, curated by Stephen Curry, Malala Yousafzai, Sir Richard Branson, Susan Orlean, and the Joseph Campbell Foundation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #malala yousafzai #susan orlean


Spread the Word launches London Writers Awards 2021

Submissions are now open for Spread the Word's 2021 London Writers Awards, which this year focus on developing authors of literary fiction, commercial fiction, YA/children’s fiction and narrative non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 03:44:16 UTC ]
More news stories like this | News stories tagged with: #commercial fiction #narrative non-fiction


Greystone to partner with William Collins on two new Peter Wohlleben titles

Greystone Books is to partner with William Collins on two forthcoming non-fiction titles by Peter Wohllebe, author of The Hidden Life of Trees, with William Collins buying paperback rights in a six-figure deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 19:07:12 UTC ]
More news stories like this | News stories tagged with: #greystone books #william collins #six-figure deal


Unbound launches Secret Life of LEGO Bricks crowdfunder

Unbound has put together a deal with LEGO Group publishing partner Ameet for a direct-to-consumer book, The Secret Life of LEGO Bricks. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 14:10:10 UTC ]
More news stories like this | News stories tagged with: #secret life


Carty-Williams, O'Leary and Winterson shortlisted for Comedy Women in Print Prize

Novelists including Candice Carty-Williams, Beth O'Leary and Jeanette Winterson are in the running for the Comedy Women in Print Prize (CWIP). Continue reading at The Bookseller

[ The Bookseller | 2020-08-16 13:06:20 UTC ]
More news stories like this | News stories tagged with: #comedy women #print prize #novelists


Reading Agency launches challenge for teachers

The Reading Agency has launched an online reading challenge for teachers in partnership with the Open University. Continue reading at The Bookseller

[ The Bookseller | 2020-08-14 04:47:32 UTC ]
More news stories like this | News stories tagged with: #reading agency #open university


OUP completes Zola's Les Rougon-Macquart series with final release

Oxford University Press is publishing a new translation of Émile Zola’s Doctor Pascal, marking the first time that the English translation of his complete 20-book Les Rougon-Macquart series has been in print under one publisher. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:21:05 UTC ]
More news stories like this | News stories tagged with: #english translation #oxford university press


Lily Cole launches Who Cares Wins podcast with PRH

Lily Cole is launching a podcast in association with Penguin Random House, with guests including Elon Musk, Patti Smith and Sir Paul McCartney. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 05:36:06 UTC ]
More news stories like this | News stories tagged with: #patti smith


How Ali Smith wrote a fast, newsy, transcendent book series during the darkest of timelines

The author discusses her quartet of novels, written fast on the heels of Brexit, Trump and the ensuing horrors and concluding with "Summer." Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-12 14:00:44 UTC ]
More news stories like this | News stories tagged with: #author discusses #book series


Hodder Faith and St Andrew's Bookshop launch The Big Church Read

Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 13:00:50 UTC ]
More news stories like this | News stories tagged with: #hodder faith #book club #hodder #bookshop