NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

Other Publishing stories related to: 'NowThis to Launch Education Series With Actress Allison Williams'


Explore These Totally Rad ’80s and ’90s Kids Book Series

Wander down memory lane and get nostalgic with these 80s-90s kids book series you read cover to cover in your youth. Continue reading at Book Riot

[ Book Riot | 2020-07-24 13:10:00 UTC ]
More news stories like this | News stories tagged with: #memory lane #book series


‘The Kissing Booth’ author breaks down why her novel and Netflix film series became runaway successes

‘The Kissing Booth’ started as an online novel and blew up into one of Netflix’s most popular films. Here’s why author Beth Reekles thinks that is. Back when she was just 15, Beth Reekles couldn’t find the kind of YA novel that appealed to her.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-07-24 06:00:21 UTC ]
More news stories like this | News stories tagged with: #ya novel


Gannon releases podcast series to mark debut novel

Emma Gannon is releasing a four-part series of podcasts to mark the publication of her debut novel Olive (HarperCollins). Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 16:12:33 UTC ]
More news stories like this | News stories tagged with: #emma gannon #four-part series #debut novel


Ryall Leaves IDW to Launch New Storytelling Venture

IDW Publishing president, publisher, and chief creative officer Chris Ryall is stepping down from his current positions to join the World of Syzygy, a new storytelling venture formed by Ryall and comics artist Ashley Wood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
More news stories like this |


Women's Prize launches crowdfunder for inspiration journal

The Women’s Prize for Fiction is launching a crowdfunding campaign with publisher Unbound, in honour of its 25th anniversary, to create The Women’s Prize for Fiction Journal: Celebrating 25 years of #ReadingWomen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 05:08:34 UTC ]
More news stories like this | News stories tagged with: #25th anniversary


Lockdown diaries: the education entrepreneur

I was in the Soho Theatre last May, watching comedian Rob Auton perform ‘The Talk Show’. He told a great joke. It’s hard working from home, he said, when “the only solid work colleagues are the table legs.” Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 23:03:54 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #education entrepreneur #soho theatre #talk show #hard working


Festival for Working Class Writers to launch in 2021

The Festival for Working Class Writers is being launched in Bristol next year, hoping to shine a spotlight on authors who organiser Natasha Carthew says are underrepresented at other events. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 17:38:05 UTC ]
More news stories like this |


Hamish Hamilton takes second helping from Supper Club writer Williams

Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:42:46 UTC ]
More news stories like this | News stories tagged with: #hamish hamilton #prize-winning author


TLC launches scholarship helping black British writers in 2020

The Literary Consultancy is partnering with Ellah P Wakatama, editor-at-large at Canongate, to launch the TLC Scholarship. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:43:29 UTC ]
More news stories like this | News stories tagged with: #literary consultancy


Fane launches digital programme with Wenger, Maupin and Norton

Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:24:42 UTC ]
More news stories like this | News stories tagged with: #armistead maupin #graham norton #elizabeth day


William Clark Russell’s ‘The Wreck of the Grosvenor’ is a transporting nautical adventure

Russell may no longer be a household name, but his novels — popular in the later Victorian era — are worth revisiting. Continue reading at The Washington Post

[ The Washington Post | 2020-07-15 12:00:00 UTC ]
More news stories like this |


NetGalley adds audiobook support and launches app

NetGalley has added audiobook support to its platform and launched its first app allowing members to read and listen to its content. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 18:47:51 UTC ]
More news stories like this | News stories tagged with: #audiobook


Former Bobit CEO Launches New Company, Acquires Machine Learning Conference

An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
More news stories like this | News stories tagged with: #made sense #stronger position #broader set #showing signs #due diligence #autonomous operations


Deezer launches music pairings for International Booker Prize shortlist

Music streaming service Deezer has partnered with the International Booker Prize to produce a soundtrack for each shortlisted book.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 04:08:44 UTC ]
More news stories like this | News stories tagged with: #shortlisted book


Michaela Coel plays the first on-screen writer I can relate to | Candice Carty-Williams

I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian

[ The Guardian | 2020-07-11 07:00:06 UTC ]
More news stories like this | News stories tagged with: #candice carty-williams #critically acclaimed #tv series #all-consuming nature #main character #stephen king #publishing industry


Book Launches Get More Creative

Authors, shut out of holding in-person events at bookstores, have adapted to the digital book event, and book launches are getting more creative and collaborative as a result. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book launches #digital book


William Collins signs Iduma's Nigerian Civil War study

William Collins has signed a “deeply poignant and personal” investigation into the Nigerian Civil War by Emmanuel Iduma. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 01:50:43 UTC ]
More news stories like this | News stories tagged with: #william collins


Sky commissions Pichon's Tom Gates series for TV

Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 03:18:16 UTC ]
More news stories like this |


Australian children's series flies to Egmont

Egmont Books will publish Australian children's series Real Pigeons, written by Andrew McDonald and illustrated by Ben Wood.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 18:48:14 UTC ]
More news stories like this | News stories tagged with: #egmont books #australian children #andrew mcdonald #ben wood #egmont


Phoebe Robinson is partnering with Plume to launch a new imprint called Tiny Reparations Books.

Today, Penguin Random House announced the launch of a new imprint, Tiny Reparations Books, founded by New York Times bestselling author, comedian, actress, and producer Phoebe Robinson. Robinson will be partnering with Plume (a division of Dutton, which is itself an imprint of PRH) and its... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-08 14:20:42 UTC ]
More news stories like this | News stories tagged with: #phoebe robinson #penguin random house