Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at 'The New York Times'

[ The New York Times | 2021-11-12 10:00:19 UTC ]
News tagged with: #ratings giant #nielsen

Other Publishing stories related to: 'Now TV Wants Nielsen to Measure Up'

Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 13:43:00 UTC ]
More news stories like this | News stories tagged with: #viewing habits #nielsen

Ex-police detective Caroline Mitchell's thriller optioned for TV

Author and ex-police detective Caroline Mitchell’s thriller Truth and Lies (Amazon Publishing) has been optioned for TV. Continue reading at The Bookseller

[ The Bookseller | 2019-09-27 01:46:12 UTC ]
More news stories like this |

'Oprah's Book Club' is coming to Apple TV+. Here's her first pick

Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #book club

New partnership between Oprah Winfrey and Apple brings Oprah's Book Club to Apple Books and Apple TV+

Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews

[ Betanews | 2019-09-23 14:41:55 UTC ]
More news stories like this | News stories tagged with: #ta-nehisi coates #oprah winfrey #apple tv+ #water dancer #apple books #book club

Oprah’s Book Club is coming to Apple TV+

Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget

[ Engadget | 2019-09-23 14:19:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #prince harry #mental health #book club

Oprah’s Book Club is coming to Apple TV+, kicking off with Ta-Nehisi Coates’s ‘The Water Dancer’

Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company

[ Fast Company | 2019-09-23 11:25:01 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #apple tv+ #ta-nehisi coates #water dancer #book club

Tiger Aspect options Knights and Bikes for animated TV series

Tiger Aspect Productions has optioned mystery novels and computer game Knights and Bikes for an animated TV series. Continue reading at The Bookseller

[ The Bookseller | 2019-09-20 08:15:03 UTC ]
More news stories like this |

TV and radio plans revealed to mark publication of Jess Phillips book

Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 21:53:36 UTC ]
More news stories like this | News stories tagged with: #mark publication

Secrecy measures for Testaments revealed: Printers subjected to airport-style security

Margaret Atwood’s follow-up to The Handmaid’s Tale was subject of intense media scrutiny and—as its publisher and agent reveal—repeated hacking attacks and tight security processes. Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 02:10:01 UTC ]
More news stories like this | News stories tagged with: #margaret atwood

TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
More news stories like this | News stories tagged with: #billy connolly #wee stories

Headline Review bags Holsinger novel as Universal snaps up TV rights

Headline Review has scooped Bruce Holsinger's "electrifying" novel, The Gifted School, while rights for a TV version have been secured by Universal Television. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 04:08:06 UTC ]
More news stories like this | News stories tagged with: #tv rights #headline review #tv version

How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek

[ AdWeek | 2019-09-05 20:28:29 UTC ]
More news stories like this | News stories tagged with: #champions league #activision blizzard #super bowl #nielsen

The Testaments to be adapted for Hulu TV show as audiobook actors revealed

Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 06:45:47 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #audiobook

Networks Luck out as bereft Colts are limited to just three national TV windows

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age

[ Advertising Age | 2019-08-29 21:57:17 UTC ]
More news stories like this | News stories tagged with: #social disease #acceptance speech #king lear #nielsen

This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
More news stories like this | News stories tagged with: #traditional models

New Ann Cleeves novel snapped up for TV series

Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 07:15:07 UTC ]
More news stories like this | News stories tagged with: #ann cleeves #tv series #television series

TV and radio plans revealed to mark publication of David Cameron's memoir

David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:08:40 UTC ]
More news stories like this | News stories tagged with: #mark publication #david cameron #recordwilliam collins