Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at 'The New York Times'

[ The New York Times | 2021-11-12 10:00:19 UTC ]
News tagged with: #ratings giant #nielsen

Other Publishing stories related to: 'Now TV Wants Nielsen to Measure Up'

Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with: #recent growth #audiobook sales #record year #audiobook #nielsen

Felton’s ‘painfully funny history of Britain’ optioned for TV

Open Mike Productions, the production company behind “Live at the Apollo” and “The Last Leg”, has optioned journalist James Felton’s 52 Times Britain Was A Bellend (Sphere) for a comedy TV series. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 05:26:52 UTC ]
More news stories like this | News stories tagged with: #production company

What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
More news stories like this | News stories tagged with: #nielsen

Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
More news stories like this | News stories tagged with: #strategic review #market research #nielsen

Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen

Marshall's YA thriller optioned for film and TV

The team who launched the "Twilight" and "The Hunger Games" franchises have acquired the film and TV rights to Rules for Vanishing (Walker) by Kate Alice Marshall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:34:37 UTC ]
More news stories like this | News stories tagged with: #tv rights #hunger games

Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek

[ AdWeek | 2019-11-05 23:00:52 UTC ]
More news stories like this | News stories tagged with: #streaming services #tv industry #nielsen

Nielsen's top programs for Oct. 28-Nov. 3

A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News

[ ABC News | 2019-11-05 22:49:32 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #top programs #nielsen

Eve L. Ewing’s debut poetry collection is being adapted for TV.

I have no idea how one goes about adapting a poetry collection into a TV series, but it looks like I’ll find out soon—AMC Studios is creating an Afrofuturistic anthology series based on Eve L. Ewing’s debut collection Electric Arches. According to Shadow and Act, “The Electric Arches anthology... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-31 17:27:27 UTC ]
More news stories like this | News stories tagged with: #tv series #poetry collection #ll find #anthology

‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-31 04:00:58 UTC ]
More news stories like this | News stories tagged with: #business appeared #nielsen

Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media

Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
More news stories like this | News stories tagged with: #washington dc #homeland security #world order #boldface names #nielsen

Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

Maitlis' Airhead to become TV drama

"Newsnight" broadcaster Emily Maitlis' book Airhead: The Imperfect Art of Making News (Michael Joseph) will be adapted into a TV series to give viewers a glimpse of  “what making news is really like.” Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 09:50:10 UTC ]
More news stories like this | News stories tagged with: #tv drama #imperfect art #tv series #making news

What's on TV this week: 'Watchmen'

This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget

[ Engadget | 2019-10-15 02:05:00 UTC ]
More news stories like this | News stories tagged with: #book club

Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #top programs #nielsen

M. Night Shyamalan's 'Servant' series hits Apple TV+ on November 28th

One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget

[ Engadget | 2019-10-04 08:15:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #night shyamalan #psychological thriller #comic con

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

R G Adams' procedural Allegation snapped up for TV

TV rights to RG Adams' debut crime procedural, Allegation (riverrun) have been snapped up by producer John Giwa-Amu of Red & Black Films and executive music producer Mark Lo of Asylum Giant. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 23:15:35 UTC ]
More news stories like this | News stories tagged with: #tv rights

Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen