Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses. Nielsen Global Media will focus on providing measurement metrics, including... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-07 18:41:04 UTC ]
News tagged with: #strategic review #market research #nielsen

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Bankrupt Shipping Company Causing Woes for Publishers

Difficulties facing the Korea-based Hanjin Shipping Company, which filed for bankruptcy in August, are affecting U.S. publishers. The company has seen dozens of its ships—some carrying significant orders from trade houses—stranded at sea, or seized by creditors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Review: Lenovo Yoga Book

Lenovo's super-bendable, highly adaptable new device has a really interesting design. But it isn't always usable. The post Review: Lenovo Yoga Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-17 00:00:00 UTC ]
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Lenovo Yoga Book review: Unique touch features let you be hands-on creative

Lenovo’s Yoga Book is for people who have never been content with just a keyboard and mouse to express their ideas. People who prefer to scribble on notepads or napkins. Who draw pictures to illustrate ideas or create art. The $550 Yoga Book facilitates those practices by helping users produce... Continue reading at PC World

[ PC World | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #defining feature #real paper


At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers

At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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The reviewer who tried to trump all Hitler comparisons | Emma Brockes

Mendacious, half-insane, an egomaniac, a demagogue – that’s what they said about the Nazi leader in the 1930s, before his election. Remind you of anyone?Book reviews tend to make news only if they are particularly savage or concern a hotly anticipated book. So Hitler, by Volker Ullrich – the... Continue reading at The Guardian

[ The Guardian | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michiko kakutani


Roughly Speaking podcast: David Zurawik on the Clinton-Trump split-screen; three good books (episode 156)

In this podcast: 2:31: Today on the show, Dan catches up with the Sun's media critic David Zurawik to talk about last Monday's televised debate between Donald Trump and Hillary Clinton. With Clinton widely seen as the winner of that debate -- well prepared, with attacks on Trump's record that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton


Is There Such Thing as a 'Men's Media Company' Anymore?

Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age

[ Advertising Age | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract readers #lenny letter


Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age

[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corp #bloomberg media #dow jones #forbes media #vox media #vice media #business insider


Former PRH publicity director Finnigan launches own company

Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR.    Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr agency


New BISG Director's First Job: Implement the New Strategic Vision

Brian O'Leary was just named executive director of BISG, and will be charged with implementing the organization's recently created strategic plan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic vision


Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #digital trends #$120 million #ve identified


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative #conversion rate #target audience #adweek magazine


At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times square #media companies #market share #scott havens #bloomberg media #global head


Michael Gove turns book reviewer for The Times

Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times newspaper #book reviewer


Hull joins Dutch ebook company Elly's Choice

Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nathan hull


Michael Gove returns to the Times as columnist and book reviewer

Former justice secretary and Leave campaigner left newspaper to become Surrey Heath MP in 2005Michael Gove, the former justice secretary and Leave campaigner, is set to return to the Times as a columnist and book reviewer.Gove, who was sacked by prime minister Theresa May after making an... Continue reading at The Guardian

[ The Guardian | 2016-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviewer #ill-fated bid #conservative party


Shakespeare and Company reveals treasures of its archives

Renowned English language bookshop Shakespeare and Company, situated on Paris's Left Bank, is marking its 65th anniversary by publishing an illustrated history of the shop. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #65th anniversary #illustrated history


Nielsen Children’s Book Summit Preview: Conversation Over Charts

From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #screen time #millennial parents


WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #billion people #viable strategy


Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talk show #facebook live #magazine industry