Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at 'Engadget'
[ Engadget | 2017-08-15 00:00:00 UTC ]
More than 50 businesses, including Facebook, Amazon and Experian have signed this year’s Vision for Literacy Business Pledge, orchestrated by the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Tom Kerridge’s Dopamine Diet (Absolute) has leapfrogged two Joe Wicks titles to claim the UK Official Top 50 number one spot, shifting 15,279 copies for £160,976. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Connie Glynn, the YouTuber behind the ‘Noodlerella’ channel, has signed a three-book deal with Penguin Random House (PRH Children’s). Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Author Jeanette Winterson has said she fears a "species wipe out" of small independent shops in London in the wake of the business rates re-evaluation set to come in April. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
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#load faster
#digital content
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When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making... Continue reading at Digiday
[ Digiday | 2017-01-23 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday
[ Digiday | 2017-01-18 00:00:00 UTC ]
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For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget
[ Engadget | 2017-01-17 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Pronoun, a Macmillan self-publishing subsidiary acquired in 2016, has set new author royalty rates and is launching a program to offer its authors customizable author pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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The brother of children’s author Helen Bailey has given evidence at her murder trial. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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