Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at 'Engadget'
[ Engadget | 2017-08-15 00:00:00 UTC ]
Hachette Children's non-fiction imprint Wren & Rook has acquired the memoir of UK transgender YouTuber Alex Bertie. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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In partnership with the Book Industry Charitable Foundation, AdventureKEEN will give 100% of the profits from the sales of its books at independent bookstores, this June, to booksellers in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
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A Facebook office in Berlin. A report published on Tuesday found that Facebook and Twitter had failed to meet a German target for removing hate speech from their platforms. Continue reading at The New York Times
[ The New York Times | 2017-03-14 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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Chancellor Philip Hammond has partially bowed to pressure from retailers to tackle “crippling” business rate hikes in April with three measures aimed at relief, equating to £435m a year cut. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-06 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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As more publishers look to rights and licensing for revenue, London Book Fair's long-running Introduction to Rights program takes on new value. The post At London Book Fair: Need for Revenue Gives New Traction to Rights Workshop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-02 00:00:00 UTC ]
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Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-28 00:00:00 UTC ]
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The shadow business secretary has criticised the government's handling of business rates, branding the changes set to take effect in April "a ticking time bomb", ahead of a Labour emergency roundtable due to take place today (Monday 27th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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YouTube gaming star Ali-A’s first book will be published by Puffin and Random House Children’s Books US. Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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Even the biggest snafu in Academy Awards history could not snap the ABC telecast out if its recent ratings slump. Nielsen showed that the 89th Academy Awards was watched by an average of 32.9 million viewers Sunday. The figure is down 4.5% from last year when the telecast averaged 34.47 million... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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